Destination Canada and partners raises awareness of Canadian travel for millennials in Australia, Germany and the UK.
Increasing numbers of millennial travellers are turning their attentions to Canada.To capitalize on this growing interest, Destination Canada (DC) teamed up with STA Travel to bring some of its travel agents on a series of FAM trips across the country that showcased the fun and exciting travel experiences available to this generation of travellers.
Thirty agents from Australia, Germany and the UK fanned out on four separate trips. Their many adventures included:
At the end of the trips, the agents met for joint workshops to pool their newly acquired knowledge of Canada and share tips for future travel. DC’s principal Canadian partners for the FAM trips were Travel Alberta, Destination British Columbia, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec,Moose Travel Network, G Adventures and Hostelling International.
The FAM trips were the second stage of a partnership with STA Travel. Earlier in the year, DC and Ontario Tourism Marketing Partnership Corporation worked on expanding the Canadian content in STA Travel’s North America brochure, as well as increasing the number of STA sales staff graduating from the Canada Specialist Program.