CTC News

Consumers get spring fever for Canada.

New CTC campaigns in Europe and Australia boost awareness via inspirational video and images.

15 January 2014

Out with the old, in with the new (year). The Canadian Tourism Commission (CTC) has rolled out its spring campaigns in Germany, the UK and Australia (France will follow in February).

The campaigns target the top two Explorer Quotient® groups in each market (Free Spirits feature prominently in all four). Video plays an important role: the Canada Shared creative will run on in cinemas for Brit audiences as well as on online video platforms in Germany and Australia. Print and online ads, including new work specifically designed for tablets, will also help drive awareness.

The UK and Germany campaigns mark a debut for Aboriginal Tourism BC working with CTC in these European markets. The non-profit organization is promoting Spirit Bear Lodge, a Canadian Signature Experience, among its products.

Other partners with CTC on the UK campaign are Atlantic Canada Tourism Partnership, Tourisme Québec, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Destination British Columbia and Air Canada. Travel Alberta is also a partner on the Germany campaign.

“For these campaigns, we’re using the media channels that give Canada its broadest reach and impact across these markets,” says Rupert Peters, CTC vice-president (interim), International. “We’re also delighted to have Aboriginal Tourism BC working alongside us for the first time, highlighting some of the great travel stories and experiences within First Nations Canada.”


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Hi Pauline

There are many good places to see polar bears. Two of our Canadian Signature Experiences Frontiers North Adventures (http://www.frontiersnorth.com/) and The Great Canadian Travel Company (http://greatcanadiantravel.com/) offer great experiences in Manitoba and would be an excellent starting point for you.

Have a great trip!

Planning to come to Canada this year to see Polar Bears in the wild. Have read about two lodges, Seal River Heritage, and Nanuk Polar Bear Lodge. Do you recommend any particular lodge. Travelling alone, and it will be my 3rd visit to Canada. I live in Australia.

Hi Ranjendran - You're spoilt for choice with places to go in Canada. The best place for you to start, as you will know how many you are travelling and what you like doing, is go to our consumer website (http://keepexploring.ca/), which is packed with ideas. Have a great trip!

We are planning to visit canada from NEW YORK between 15/3/14 and 15/6/14.please suggest the places yo visit and a tour plan for the same