CTC program enables influential bloggers to spread their wings across the country and share their stories.
Influence is the genie in the social-media bottle that every marketer wants to unleash. In South Korea, blogs are one of the top three sources for finding information about travel to Canada, so the South Korea office of the Canadian Tourism Commission (CTC) has tapped into that energy and enthusiasm with its 2014 SNS Influencer Program.
Thirteen leading South Korean bloggers were chosen from 750 entries—a hard task for the judges. Those influencers will spread out across Canada over the coming months, looking for adventures in Yukon, British Columbia, Alberta, Saskatchewan, Ontario, Quebec,Nova Scotia and New Brunswick, then sharing their stories, images and videos on their blogs, social media and CTC’s Facebook wall. The aim of the program this year is to increase the volume of content around travel to Canada in this market (especially for independent travellers), improving South Korean awareness of the rich variety of Canadian cultural, culinary and urban travel experiences.
Without further ado, let’s introduce the 13 bloggers: JooYoung Kim, Dad Don Cho, Myoung Soo Ko, Hyunjoo Lee, EunA Song, Jihyun Jung, JooYoung Lee, JoonHoe Kim, Jihyun Jung, Minjeong Lee, YoonKyoung Lee, HeeMyoung Kang, Eunjeong Song and Sanghyun Jeon.
Last year's SNS Influencer Program hit the social-media bull’s-eye: the 15 bloggers produced 300 blog posts and posted more than 7,000 images and videos. Some of the work was picked up and republished by mainstream media, while a summer photo exhibition in Seoul also pulled in the crowds.
The 2014 SNS Influencer program attracted Canadian tourism-industry partners from far and wide to join CTC-South Korea: Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Saskatchewan, Yukon Tourism, Tourism New Brunswick, Tourism Nova Scotia, Air Canada, Delta Air Lines, VIA Rail and Alamo.
“There’s a growing number of independent travellers in South Korea, alongside an increasing appetite for sharing vacation stories on social media,” says Don Byun, CTC-South Korea managing director. “These 13 bloggers will be powerful advocates for Canada and help to excite South Koreans about choosing Canada for their next trip.”