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Sold-out RVC 2016 showed that Canada’s not cold – it’s cool!

Canada’s premier tourism marketplace had a record breaking year in 2016. 

11 May 2016

Canada’s premier tourism marketplace, Rendez-vous Canada (RVC), is an annual event that brings Canadian tourism providers together with buyers from all over the world. RVC provides a platform for Canadians to launch new tourism products, share market insights, network, and increase the range of tourism experiences that the industry offers.

Some details:

  • RVC 2016 broke attendance records: 1,831 delegates attended—the most since the first RVC 40 years ago.
  • Global interest was at an all-time high: there was one buyer for every seller in attendance, from 28 international markets.  
  • All provinces and territories were represented, showing that tourism really is a pan-Canadian export; 582 tourism organizations promoted Canadian products and services this year.
  • Deal-makers: delegates conducted over 28,000 face-to-face business appointments during the four-day event.

RVC 2016 injected approximately $5.5 million into Montreal’s economy. This includes revenues directly related to the conference, as well as investments from Tourism Montreal and Tourism Quebec, and delegate spending during their stay. 

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