CTC News

Industry update: Canadian tourism drives rich stream of social-media content.

Storyboards, a fresh business blog and Facebook contests make the headlines in this latest round-up from across Canada.

22 May 2013

There’s no sting in the tail in the Canadian travel social-media stories that flow through cyberspace. The Canadian Tourism Commission (CTC) has plenty of tales of its own for international audiences but is happier sharing the authentic and unique experiences of other travellers on social media.

If you know a Canadian tourism business or destination rocking the blogosphere or innovating on Instagram, then please let us know. We’ll be happy to share their success via CTC News; look to the bottom of the story for how to do that.

  • People power: Tourism Tofino has made a splash with YourTofino, a new microsite designed to help users share their experiences of this slice of west-coast paradise. Aimed at locals, weekenders and visitors from further afield, it creates a storyboard of Tofino through Instagram, Facebook and Twitter via the #yourtofino hashtag. There is a rich stream of content already out there, with more than 20,000 images on Instagram alone with a Tofino hashtag. Expect tales of road trips, surfing, local meals and more, along with beautiful sunsets.
  • Strictly business: Tourisme Montréal is looking to catch the eyes of event pros with its new business blog. It’s full of news, updates on local businesses, events such as C2-MTL and tips for the increasingly important meetings, conventions and incentive travel sector.
  • Vote of confidence: Tweedsmuir Park Lodge has been making use of its excellent digital reputation and perfect five out of five TripAdvisor score by highlighting those stellar reviews on the lodge’s website and adding a TripAdvisor tab to its Facebook page. Completing the virtuous circle, lodge staff members send guests a thank-you e-mail at the end of their stay asking for feedback, either directly or via a review on Facebook or TripAdvisor. Nearby, Bella Coola Heli Sports highlights the local culinary treats for guests, such as BC salmon and locally picked pine mushrooms, via its Facebook and Instagram accounts.
  • The bee’s knees: The Kelowna Museums Society came up with a fun way to engage its audience by having a royal naming contest for the new queen bee at the BC Orchard Industry Museum. The society invited suggestions via Facebook, e-mail or written ballot before an official naming ceremony on June 1. Sweet!

Do you have or have you seen innovative examples of social-media travel marketing? This is a regular CTC News series, so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below.

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Thanks for the recognition!

Tim Wilkinson