CTC News

Industry update: Canadian tourism industry savours social-media success.

Mouth-watering food via Instagram and a fresh city app are the specials on this round-up’s menu.

11 April 2013

Social media remains more than a tasty treat for the Canadian tourism industry. Like entering a great restaurant, it’s a chance to build anticipation and excitement for the sensational experiences to come.

The Canadian Tourism Commission (CTC) has a seat at this table alongside its many industry partners. But don’t be shy about highlighting to us a Canadian tourism business or destination that has some great initiatives on the menu. We’ll be happy to share on CTC News; details at the foot of the story tell you how.



  • Tourism Hamilton has a firm foothold in social media with its first travel app. Visit Hamilton provides visitors to this southern Ontariocity with information on where to stay, dining hot spots, festivals, events, attractions and more. There’s even an interactive image gallery. The app is compatible for iPhones and iPads.
  • Food porn: TasteToronto is a new photo-sharing website and Instagram group that highlights fantastic food across the Greater Toronto Area. Starting life as an Instagram account, TasteToronto struck such a chord with hungry Torontonians that it launched a website within 10 weeks. Users upload pics of favourite or new restaurants, as well as alluring or specialty dishes, from a braised dry-aged beef meatball and lobster-tail Caesar to Japanese-style poutine or duck confit blueberry French toast. Yum!
  • Behind the great firewall: Tourism Toronto now has its Chinese website hosted within China to enable Chinese consumers to have more direct access and faster response times, making searches and bookings easier.
  • Safe and sound: Kanetix has launched a new travel app. Not only does it allow travellers to compare and buy travel insurance, there’s a handy check list to make sure you’re packed and ready to go for your trip. You can also search for things to do at your destination, or simply shake the phone to get inspiration for your next adventure.

Do you have or have you seen innovative examples of social-media travel marketing? This is a regular CTC News series, so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below.

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Thanks for the mention! Our Visit Hamilton app is now also available for Android devices! :)