CTC News

Industry update: social media adds to summer delights in Canada.

Tourism industry taps into YouTube, Instagram and Tumblr to conjure more ways to attract consumers.

22 August 2013

The golden haze of summer has stirred the creative minds within Canada’s tourism industry again. The wonderful light, the thousands of happy travellers and the wonders of modern technology make it easier than ever to share great experiences in this country.

We at the Canadian Tourism Commission (CTC) are firm believers in the power of advocacy to incentivize more consumers to travel here. If you hear of a smart new Canadian use of Snapchat or a LinkedIn group that’s leading the way, let us know and CTC News will chronicle the best. Just follow the steps at the end of this story.




  • Get on down: Tourism Calgary has released a YouTube video that shows off the city’s new attractions and experiences, plus its energy and musical vibe. Enjoy.



  • Snap happy: Tourism Saskatchewan has made great use of Instagram this summer via its #ExploreSask contest. Each week staff chose the best image from those tagged #ExploreSask and send the lucky Instagrammer a fun T-shirt. The images have helped showcase the province through the summer season, highlighting its beauty and attractions.
  • Appy travellers: Kudos to Tourism Toronto, whose SeeToronto app has soared past the 100,000 download mark. The free app, which is available for Apple, Android, BlackBerry and Windows smartphones, has a geo-location service that helps consumers find things to do near their current location. It also helps minimize roaming charges, a real boon for international visitors.

Do you have or have you seen innovative examples of social-media travel marketing? This is a regular CTC News series, so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below.


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I was planning to travel to Canada this summer. Thanks for making it more attractive in this post.