CTC News

Industry update: social-media innovations from Canada’s tourism businesses.

New apps, new blogs, new travellers: the latest news from around the country.

07 March 2012

Blink—and you’ve missed it. That’s the pace of change in social media around the world. Back after an hibernation, here again is the Canadian Tourism Commission (CTC)’s round-up of the latest apps, websites and innovations from around Canada’s tourism industry. Apologies if we’ve missed a few—get in touch to help fill in the blanks so we can share them next time.

  • Tourism Saskatchewan has been busier than ever. Last fall, it revamped its website, adding in more interactive elements and making basic travel info such as maps and guides easier to find. Core sections, including “Places to Go,” Where to Stay” and “Things to Do” have been given greater prominence by brighter, bolder images. There’s even a special section devoted to those men in green, the Roughriders. For the travellers with fish on the brain, Tourism Saskatchewan developed the iFish Saskatchewan app, with lake and species info, tips on where to get your best fishing outfit and more. Completing this hive of industry buzz is a new blog, Saskatchewan Travel Tales, a great resource of travel stories and videos.
  • Talking of tech, check out the Discover Ottawa app. This work by local developer Purple Forge picked up plenty of praise in 2011, including on Mashable. Visitors can browse event listings or have a virtual wander through the city in photo and video galleries. A particularly nice touch is travellers being able to create their own postcards either with their own pic or one from the library that they can then pass on to friends and family.
  • Northern BC Tourism now has its own app, too, to help visitors wend their way around. Available on iPhone, iPad and Android devices, it lists restaurants, adventure tours, local entertainment and culture as well as outdoor activities such as golf, skiing and snowboarding. Equally useful for locals and visitors, the app is a result of a partnership between Tourism Dawson Creek, Tourism Prince George, Tourism Smithers, Kermodei Tourism and Tourism Prince Rupert.
  • In case you missed it, CTC’s Explore Canada Like a Local website and app goes from strength to strength. It’s the place for real advice and tips from locals and travellers alike on where to stay, play, eat or just take a breather. It’s also a great opportunity for Canadian tourism-industry peeps to get involved by creating their own lists of tips to share around. So what are you waiting for?!

Do you have or have you seen innovative examples of social-media travel marketing? CTC will be running this series every quarter (promise!), so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below to top up the list for next time.

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