CTC News

Industry update: Canadian tourism industry quick out the blocks on social media.

Ontario gets ready for the 2015 Pan Am and Parapan Am Games with invigorating new video, while Yukon shares with the world.

03 December 2014

On your marks; get set—go! The competition is fierce and the race is long, but Canada’s tourism industry is among the favourites when it comes to building awareness and sharing stories among international travellers on social media.

These great initiatives can prove an inspiration to all, and the Canadian Tourism Commission (CTC) is delighted to share them. Indeed, they form one of the most popular round-ups on CTC News. But don’t forget to share your Canadian tourism social media with us, as our eyes can’t be everywhere. Check the how-to instructions at the foot of this story.

  • Ready or not, here they come: In preparation for the 2015 Pan Am & Parapan Am Games, Ontario Tourism has produced an exciting new video highlighting the sporting events and the city itself. More than 7,500 athletes from 41 countries will converge on Ontario next summer for the largest sporting event in the province’s history. The power of sport should yield excellent results for tourism.


  • Wild at heart: Destination British Columbia recently revealed its refreshed tourism brand. “Super, Natural British Columbia” focuses on the province’s natural wonders and the connections travellers make.


  • City in lights: Tourism Toronto has been building a head of steam on social media via video storytelling to build brand awareness among potential travellers. Working with Crucial Pictures, they have produced a series of short and long films covering TIFF and World Pride.

  • Sharing is caring: The government of Yukon has launched a new campaign to help promote the territory around the world. “Yukon Now” looks to gather compelling images, videos and stories on one content hub to share Yukon’s experiences. Some of the material in the territory’s largest-ever tourism marketing initiative will also be converted into advertising.
  • Cartographers’ delight: those nice people at Google have added 50 more of Canada’s stunning national parks and natural wonders for travellers to browse on Street View. New treats include Hopewell Rocks in the Bay of Fundy, NB, Head Smashed In Buffalo Jump, AB, and Pacific Rim National Park Reserve, BC.
  • Snap happy: Banff & Lake Louise Tourism has unveiled a fun new app that lets travellers put themselves in the picture. Banff Me allows users to insert their own faces into magazine covers or on animals; they can even let the world famous Banff Squirrel photobomb the image, too. Once complete, users can then share those composite images on social networks.

Do you have or have you seen innovative examples of social-media travel marketing? This is a regular CTC News series, so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below.



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