CTC News

Industry update: fresh ideas bring social-media success for Canada.

Google Street View offers a wild look at Manitoba, WestJet gets appy while Quebec and Vancouver deliver compelling new videos.

26 June 2014

Inspiration, inspiration, inspiration: with so many slick social-media marketing projects on the international interwebs, one that stands out and catches consumers’ eyes has to be special. Canada’s tourism industry lights the lamp regularly on social media and then reaps the rewards.

At the Canadian Tourism Commission (CTC) we know that inspiration often comes after much perspiration, so are delighted to mop our colleagues’ brows around the country as they deliver eye-catching projects and campaigns that convert travellers into advocates for Canada. Don’t forget, if you see a Canadian tourism social-media work that knocks your socks off, get in touch with us at CTC News. (See guide at story’s end as to how best to do that.)


  • Get appy: WestJet has launched a new smartphone app for travellers. WestJet passengers can use the app to manage their flights from booking and reservations to check-in and status as well as tracking all the destinations they’ve been to before. There’s also integration with Passbook for iPhone users.
  • Urban fare: Tourism Vancouver wanted to show off the city’s duality in its new video. Here visitors get a taste of the vibrant downtown as well as the mountains, oceans and parks that surround it. No wonder buyers at this year’s Rendez-vous Canada left delighted.

  • Oui are close: Tourisme Québec is making a big push to lure American travellers north with its 10 reasons to visit summer campaign. A vibrant new video highlights must-do experiences such as Cirque du Soleil, fireworks, surfing, festivals and more. And there’s no forgetting just how close the province is to the US.


  • Watch, listen and learn: Travel Manitoba’s new video has some eye-opening nuggets of natural history for travellers. The video beautifully captures places such as Spirits Sands within Spruce Woods Provincial Park, Caddy Lake, Churchill and Steep Rock. Enjoy!


  • Old family ties: Québec City Tourism is harking back to its European roots with a pair of new videos that emphasize its spiritual proximity to the mother continent. The “So Europe, so close” campaign highlights the city’s architecture, people, charm and the Fêtes de la Nouvelle-France.

Do you have or have you seen innovative examples of social-media travel marketing? This is a regular CTC News series, so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below.

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