Blogger program enables high-profile advocates to explore Canada and share their stories.
The fully independent traveller (FIT) sector is growing rapidly in South Korea. These travellers want to plan their own trips, seeking off-the-beaten track experiences in contrast to Canada’s traditional icons.
To capitalize on this adventurous independent spirit, the South Korea office of the Canadian Tourism Commission (CTC) has launched its 2015 SNS (social networking services) Influencer Program. This year’s bloggers are the best of the best from previous programs, allowing CTC and partners to invest more significantly in content distribution. Another subtle change will see the influencers travelling in groups, rather than by themselves, to help them capture better photos and videos.
The influencers will fan out across Canada for the rest of 2015, on the hunt for unique experiences in Yukon, British Columbia, Alberta, Saskatchewan, Ontario, Quebec, Nova Scotia and New Brunswick. Those exciting tales will then be shared with a substantial and eager South Korean audience via stories, images and videos on their blogs, social media and CTC’s Facebook wall.
Since South Koreans are some of the world’s most avid internet users, which has a major bearing on how they research and share travel experiences, the 2015 program aims to show off the rich variety of Canadian cultural, culinary and urban travel experiences.
Cue drum roll: meet the 13 bloggers: Park, Jaejin, Lee, Jong Seok, Lim, Jin Oh, Jo, Seong-min, Song, Eunah, Son, Manki, Lee, HyunJu, Lee, Minji, Park, JoonYeub, Park, Chulmin, Lee, Jooyoung, Jung, Jihyun and Jun, Hyewon.
CTC-South Korea drew in a broad cross-section of Canadian tourism-industry partners for the SNS Influencer 2015 Program: Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Saskatchewan, Tourism Yukon, Tourism New Brunswick, Tourism Nova Scotia, Air Canada, Delta Air Lines, VIA Rail and Alamo.