CTC program sends influential social-media stars criss-crossing Canada to chronicle their stories.
South Korea is one of the world’s truly wired nations, with a high level of broadband access and a tech-savvy populace, especially on social media. It’s the ideal travel market for the Canadian Tourism Commission(CTC) to send influential bloggers to our country to share their travel experiences via their own well-known blogs and CTC’s consumer website.
The SNS Influencer Program 2013 has 15 eager participants set to spread their cyber wings all over Canada, taking in Yukon, British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and New Brunswick. The aim is to increase advocacy for taking a trip to Canada, as well as improving South Korean perceptions around Canadian food and culture through their stories and images.
Meet the 15 bloggers: Sang Hyeon Jeon, SungMin Cho, DooSan Kim, HanKyu Lee, EunWoo Jung, DaeJin Jang, SangGoo Kim, SungHo Ahn, JongWon Shin, JoonYup Park, ChangYeol Sung, KookHee Moon, YeYoung Jeon, SuhHee Shin and HyunJoo Lee.
The bloggers will also be using Tripvi, a new platform developed by a South Korean start-up company, which converts images and text into a slideshow with music. It also plots the GPS of any images taken with smartphones on a Google map. Cool beans!
Last year’s SNS Influencer program was a great success: 14 bloggers shared more than 400 blog posts, generating 500 new tweets and Facebook posts, with many chosen as blog of the day on other websites. More than 5,000 images and 30 videos were also uploaded.
Partners queued up to join CTC-South Korea for the blogger program: Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Travel Manitoba, Tourisme Québec, Yukon Tourism, Tourism Saskatchewan, Tourism New Brunswick, Air Canada, Delta Air Lines and VIA Rail.
CTC-South Korea’s spring campaign is also in full bloom. Focusing on six iconic Canadian travel experiences (Cliffwalk at Capilano Suspension Bridge Park, heli-hiking in the Rockies, Edgewalk at the CN Tower, Anne of Green Gables, viewing the aurora borealis and the Festival International de Jazz de Montréal), it aims to boost awareness and immediate visits to Canada. The campaign is reinforced by online ads and videos, all driving interested South Koreans to the revamped consumer website.