CTC News

CTC hits the road in India to raise awareness of Canada travel.

Massive trade and consumer shows in Mumbai and Delhi followed by B2B Showcase in Goa. 

03 April 2011

The show must go on. The India office of the Canadian Tourism Commission(CTC) has started 2011 with a bang, determined to put Canada at the forefront of travellers’ minds in this burgeoning market.

The highlight was CTC’s Showcase Canada-India 2011, held March 15-18 on the island delight of Goa. Here, 60 delegates from around 50 tourism partners, including Tourism British Columbia, Travel Alberta, Banff & Lake Louise Tourism, Ontario Tourism Marketing Partnership Corporation(OTMPC), Tourisme Québec, Air Canada and WestJet, met with 100 Indian travel agents, tour operators and other industry reps. Four days of prescheduled B2B appointments (following the tried-and-trusted speed-dating format) saw many valuable business relationships formed.

It wasn’t just meetings—networking events, including dinners and receptions, allowed attendees to foster future biz in more relaxed settings. Diners and receptions hosted by Tourism British Columbia, Ontario Tourism, Tourisme Québec and Banff & Lake Louise Tourism were particularly successful ice-breakers.

All the action started in February, when CTC teamed up with OTMPC to sponsor the “Canadian Tourism Commission Million Race” at Mumbai’s Mahalaxmi horse-race course to promote June’s International Indian Film Academy awards. Toronto, ON, will play host June 23 to 25.

Our booths at Outbound Travel Mart in Mumbai and Delhi drew plenty of visitors and won major awards during India’s largest travel-trade and consumer show. Eight leading in-market tour operators joined the events in both cities (10,000 travel-trade reps and 5,000 consumers in Delhi, 4,500 travel-trade reps and 4,000 consumers in Mumbai) as Indian industry reps and consumers poured through the doors. Stewart Beck, High Commissioner of Canada to India, also toured the Delhi iteration, meeting with visitors and agents.

Wait—there’s more. In the midst of the shows, we also hosted a press conference and luncheon in Delhi to introduce Akshay Kumar as Canada’s tourism ambassador in India, as previously reported in CTC News.

“There has been a high level of interest at all of these events for Canada and the wide range of experiences our country offers Indian consumers,” says galpin [dot] derek [at] ctc-cct [dot] ca (Derek Galpin), CTC managing director, China and India. “Our activities in India coincide with the launch of our brand awareness campaign in China, which lays the foundations for a successful year for the Canadian tourism industry in both of these emerging and hugely important markets.”


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