CTC News

CTC Showcase mines Brazilian potential for Canada travel.

B2B event in São Paulo saw local buyers and Canadian sellers establish new, vital relationships in this huge emerging tourism market.

11 September 2011

The talking is over, now the hard work begins. The Canadian Tourism Commission (CTC) recently closed the doors on its second Showcase Canada-Brazil in São Paulo, which provided a great opportunity for Canadian industry reps to make connections with Brazilian buyers and journos in an important emerging tourism market.

Forty Canadian sellers joined 50 buyers at the Renaissance São Paulo Hotel. Over two days (Aug. 31-Sept. 1), attendees mixed one-to-one speed-dating style appointments with social-networking events and extra training for 250 travel agents, including on the new Visa Application Centres to ease Brazilians’ passage to Canada. Twenty media reps also attended the Showcase.

The Showcase came hot on the heels of the new Canada-Brazil Air Transport Agreement signed in August. This deal will ease air access for Brazilians with a yen for Canadian travel and boost the number of reals converted into loonies for Canada’s tourism industry. CTC Research already forecasts an extra 33,100 Brazilian travellers heading to our shores by the end of 2012, who should pump an additional $100.6 million into Canada’s economy. The new air deal will amplify this growth even further.

Brazil is a CTC market with huge potential. According to CTC’s Tourism Snapshot Year-in-Review 2010 report, Brazil clocked up the strongest gains in both overnight trip arrivals (up 26%) and spending (up 32%) among CTC’s key international markets. Brazilian visitors liked what they saw when they got to Canada: they spent 21 days and $1,808 here on average, a total not to be sniffed at and the highest spend per trip among CTC key markets.

“Showcase Canada-Brazil was positive on all fronts,” says Siobhan Chretien, CTC regional managing director, Emerging Markets. “We look forward to 2012 and building off of the amazing momentum created in support of market expansion and business development in this vital market for Canadian tourism.”

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