CTC News

Showcase Canada-Asia brings stellar returns for Canadian travel industry.

CTC’s top international B2B marketplace forges powerful partnerships in four Asian travel markets.

06 November 2013

There’s no business like tourism business. The Canadian Tourism Commission (CTC) has just concluded the 2013 edition of Showcase Canada-Asia, its top B2B event outside Canada.

Five days of deal-making and network-building took place at the Sheraton Wetland Park Resort in Hangzhou, China, Oct. 14-18. Local Asian buyers and Canadian sellers took part in 8,971 one-to-one appointments.

The Showcase was split to maximize results. Buyers from India, Japan and South Korea held the limelight for the first thwo days, with the final days devoted to the flocks of eager Chinese travel buyers.

The marketplace floor was jam-packed: 170 buyers from four CTC key international markets and 15 media were joined by 165 reps from 94 Canadian seller companies. CTC’s presence was led by Greg Klassen, senior vice-president, Marketing Strategy and Communications and Jon Mamela, CTC vice-president, International.

There were relaxed group networking events to cement those crucial business connections, including a grand opening and reception sponsored by Banff Lake Louise Tourism, lunches throughout hosted by Brewster Travel Canada and CTC’s buffet dinner plus sound-and-light show on the lake, with all wine shipped in from British Columbia. BC’s Lulu Island Winery also hosted a dinner for 240 buyers and sellers at a local Chinese restaurant.

Principal sponsors for the 2013 Asian Showcase were Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, World Duty Free Group, Banff & Lake Louise Tourism, Brewster Travel Canada, Air Canada, WestJet and Lulu Island Winery.

“The focus for sellers this year was developing the independent travel sector, which has experienced substantial growth in the past year,” says Mamela. “New regions of Canada, especially in the north, are getting more awareness and business from Asia, in particular from Hangzhou, China’s richest area.”

Looking ahead, Showcase Canada-Asia Marketplace will return next year to China. Dates and registration details to come via CTC News or the marketplace website. We look forward to seeing you there!


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