CTC News

CTC publishes new series of Market Profile reports.

Stay on top of our key international markets with these new products from our Research team.

10 April 2013
Print

Just the facts, ma’am? Indeed so. The Canadian Tourism Commission (CTC) has just released a new series of Market Profile reports for its 10 key international markets.

These reports draw heavily from CTC’s three major consumer research studies: Global Tourism Watch, Explorer Quotient® and Advertising Evaluation Studies. Combined with the findings from these studies, CTC’s crack Research team has provided further analysis to give the Canadian tourism industry a short but definitely sweet summary of each international market.

Each market profile, housed in the Market Knowledge section of CTC’s corporate website, is broken into down into four main sections:

  • Executive Summary: A general overview of conditions in each market, ranging from macro-economic data, traveller forecasts and an outlook for the coming year.
  • Traveller Profiles: A look at the characteristics of travellers in each market, including reasons for coming to Canada (such as visiting friends and family), how they get here (such as taking nonstop flights or coming to Canada after a visit to the US).
  • Competitive Environment: How Canada ranks against its international tourism rivals for arrival numbers, air service and marketing performance.
  • Marketing Insights: A summary of traveller profiles, motivators, barriers and trip-planning behaviour at each stage of the path to purchase, as well as insights on how previous visitors share their Canadian experiences with other consumers.

Download the Market Profile report for: Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea and the UK.

Post a comment

(Read our comments disclaimer)

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This security code is to protect the CTC from automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

Comments

Hi Abe - Perhaps try the Tourism Industry Association of Canada (TIAC). Tel: 613-238-3883 or e-mail info [at] tiac [dot] travel

best, Mat

I am trying to find out if a Canadian tour co.,by the name of Authentic Cuba Tours, based in Toronto is a legitimate company, and where I can get information about them, as may want use them.
Thank you