CTC’s premier annual international marketplace provides dollars and sense for Canadian tourism industry.
Money does indeed make the tourism world go round.The Canadian Tourism Commission (CTC) has just closed the doors on Rendez-vous Canada (RVC), the Canadian tourism industry’s premier annual marketplace, which was held in Edmonton, AB.
This year’s event took place at the Edmonton EXPO Centre May 13-16 and was another blockbuster. RVC offers both international buyers and Canadian sellers quality time to network and wrap up business deals face to face. The end result of this year’s marketplace was hundreds of millions of dollars’ worth of tourism transactions.
Attendance at the 36th RVC was high: more than 1,350 tourism luminaries assembled to take advantage of three days of high-energy one-to-one appointments. In fact, there were 23,000–plus appointments over the course of RVC 2012, fuelled by another excellent ratio of buyer-to-seller organizations. In all, there were more than 350 buyers from 21 countries roaming the floors of the EXPO Centre seeking out great Canadian tourism experiences.
RVC also provides a chance to hear about the latest tourism products on the market shelf. A new market-entry event for the Signature Experiences Collection®(SEC) got the show under starter’s orders. Members, including some of the recent batch announced April 30 link to news release, got to meet travel-trade reps from CTC key markets and pick their brains as to the best ways for marketing their businesses in new international arenas. This was followed by a series of CTC- and partner-led educational sessions, including the latest stats from CTC’s key international markets.
It wasn’t all just appointments. Themed lunches and dinners allowed attendees to network in a more relaxed setting. CTC’s lunch emphasized the red, white and bold nature of its new global marketing platform, including giant images from select SEC members. The Honourable Maxime Bernier, Minister of State for Small Business and Tourism, attended on May 15, taking time for a tour of the marketplace floors and the Parks Canada lunch marking the 200th anniversary of the War of 1812.
“Rendez-vous Canada plays very much to the strengths of Canada’s tourism industry as a whole,” says Charles McKee, CTC vice-president, International. “Many face-to-face meetings take place, leading to personal connections and often lasting business partnerships that build awareness and advocacy of Canada in our major markets.”