Huge attendance at CTC’s premier annual international marketplace will generate revenue galore for Canadian tourism industry.
The show’s over, folks, but the Canadian tourism industry moves on with an extra spring in its step. The Canadian Tourism Commission (CTC) has just closed the doors on this year’s Rendez-vous Canada (RVC), the must-do international tourism marketplace for this country.
RVC 2014 broke attendance records, with 1,609-plus tourism-industry reps making their way to the Vancouver Convention Centre in Vancouver, BC, May 27-30 to take part in over 24,000 one-to-one appointments. They were joined by 477 reps from 366 buyer organizations, who flew in from 28 international markets.
Let’s not forget the media: 27 international and domestic travel-trade journalists from CTC’s key markets made sure RVC 2014 was in the headlines, spending four days scouring the marketplace for scoops on the latest news, products and trends from the Canadian travel industry.
CTC’s new Inside Track sessions set the tone—and high energy levels—for the four-day marketplace. These dynamic sessions, led by CTC in-market staff alongside David Goldstein, Tourism Industry Association of Canada president and CEO, provided consumer perspectives, market trends, latest research plus insights from leading travel-trade accounts in each market. The multiple panel sessions on each market allowed Canadian sellers to get a frank and insightful perspective.
“Rendez-vous Canada is our chance to tell Canada’s awesome authentic tourism stories to the world,” says Greg Klassen, CTC president and CEO (interim). “The deals concluded here in Vancouver will help support small- and medium-size tourism businesses across the country, which is great to see.”
The tourism industry is one of Canada’s key economic motors, which brought in $545 million in tourism revenue in 2013. The 38th RVC helped provide the fuel for future growth: the huge tourism trading floor and informal networking opportunities over four days allow major deal-making to take place, generating millions of dollars.
The official hosts alongside CTC at RVC 2014 were Destination British Columbia and Tourism Vancouver, while the marketplace’s diamond sponsors were Air Canada, Travel Alberta, Fairmont Hotels & Resorts, Banff & Lake Louise Tourism, Parks Canada and Brewster Travel Canada. The latter three also sponsored luncheons, while Air Canada teamed up with Fairmont Hotels & Resorts for the opening night reception.
“This year’s RVC had fantastic energy and eagerness to sell Canada, starting from day one at our Inside Track sessions,” says Jon Mamela, CTC chief marketing officer. “Going around the marketplace floor, you could sense from the sellers the growing mood of optimism for the Canadian tourism industry this year and beyond.”