CTC News

RVC offers refresher on CTC’s key markets and Signature Experiences Collection®.

CTC’s international marketplace opens with educational sessions for buyers and sellers.

16 April 2012

The clock is counting down the hours until Rendez-vous Canada, the Canadian Tourism Commission (CTC)’s principal international tourism marketplace. This year RVC is taking place in at the Edmonton EXPO Centre in downtown Edmonton, AB, May 13-16.

A series of six market outlook sessions will get industry pros ready for the networking ahead.It’s a chance to get up to date with the facts and figures from CTC’s key international markets. CTC senior staff will lead the way, joined by industry and federal government colleagues. Space is finite for each session, so RVC [at] ctc-cct [dot] ca (sign up swiftly).

Here’s the schedule:

Opening Remarks
Presenter: Michele McKenzie, CTC President and CEO
1:30 pm-1:45 pm (Rooms 104/105/106)

Session with Tourism Industry Association of Canada (TIAC)
Presenter: David Goldstein, TIAC President and CEO
1:45 pm-2:15 pm (Rooms 104/105/106)

Session with Citizenship and Immigration Canada (CIC)
Learn what Citizenship and Immigration Canada(CIC) modernization means for the tourism industry and what steps is CIC taking to facilitate tourism
Presenters: Peter Sylvester and Dawn Edlund
2:30 pm-3:15 pm (Rooms 104/105/106)

Signature Experiences—Growing Momentum a Year Out of the Gates
CTC has welcomed more than 150 Canadian tourism experiences to the Signature Experiences Collection® since the program was launched in 2011. Discover how they’re being promoted in CTC's international markets, including their role in Canada’s first-ever integrated global marketing campaign. Find out, too, the latest additions to the Collection and get an update on CTC’s vision for the program over the next five years.
Presenters: Ernst Flach, CTC Global Marketing executive director, and Lesley Anderson, CTC Brand Experiences manager
2:30 pm-3:15 pm (Room 107)

Core Markets – have they run out of puff?
The Australia and France markets both showed growth for Canada during 2011. Here, CTC’s in-market experts share their insights and key travel trends shaping future travel in these countries.
Presenters: Donna Campbell, CTC-Australia general sales agent, and Sandra Teakle, CTC-France general sales agent
3:30 pm-4:15 pm (Rooms 104/105/106)

Emerging Markets—See and hear what makes them so hot and learn why China and India are a wise investment
Get better acquainted with the new markets of Brazil, China and Indiaand the ever-strong markets of Japan and Mexico. An in-depth panel discussion will centre on insights and key travel trends shaping the future.
Presenters: Derek Galpin, CTC managing director, China and India, and Siobhan Chretien, CTC regional managing director Emerging Markets, Americas/Asia
4:15 pm-5:15 pm (Rooms 104/105/106)


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