New program, record-breaking attendance and more at Canadian tourism industry’s biggest annual marketplace.
Now that’s what we call a show! The final curtain may have fallen on this year’s Rendez-vous Canada, but its benefits will be felt for some time to come.
The Canadian Tourism Commission (CTC)-led event is the Canadian tourism industry’s major annual marketplace, and the 35th iteration, which ran May 15-18 at Québec City Convention Centre in Québec City, QC, surpassed expectations.
The primary reasons buyers and sellers attend RVC are to learn about new products, network and conclude business deals. This year, the marketplace produced hundreds of millions of dollars in business transactions, a healthy indicator for the coming months.
More than 1,600 of international tourism’s great and good came together for 22,000-plus speed-dating-style appointments over the course of the show. The magic formula? International buyers got face time with the Canadian sellers that best matched their needs, which will translate into travellers finding the experience that suits them and tourism dollars rolling into Canada’s economy.
This year’s Rendez-vous Canada had its best ever ratio of buyer-to-seller organizations (1:2). It was also only the second time that the show had more than 400 buyer organizations, with a record number of newbies (85). Appointment schedules brimmed over so much that some organizations had to send more delegates to meet demand, with 95% of the 24,000 appointment slots booked.
On Day 1, CTC opened the application process for its Signature Experiences Collection. This fresh pool of experiential excellence will really let Canada strut its stuff on the global tourism stage. Reps from CTC’s key international markets led market-outlook sessions to give attendees the latest intelligence. Dozens also joined the marketplace chatter via marketplace Twitter, using the #RVC11 hash tag.
“Rendez-vous Canada proved once again a perfect platform to increase awareness of Canada in our key international markets and build business relationships,” says Charles McKee, CTC vice-president, International.