British Columbia’s wine country will be alive with international journalists for CTC’s largest annual media event in fall 2015.
In vino veritas: International media will be flocking to Penticton, BC, and its surrounding countryside in fall 2015 after it was chosen as the host for next year’s Carrefour GoMedia Canada Marketplace, the annual flagship media event run by the Canadian Tourism Commission (CTC).
This BC region has a stellar reputation for wine, recreation and outdoor adventure, all excellent ways of helping to stimulate Canadian story ideas in journalists’ imaginations. The marketplace will be held Sept. 27-Oct. 1 at the Penticton Trade and Convention Centre, and delegates will have time to explore the region, including hiking, walking and biking trails, on special day tours. Attendees will also take part in hosted media tours pre- and post-event across different regions of Canada.
Destination BC, Thompson Okanagan and Penticton will mark GoMedia’s 12th iteration. CTC’s largest media show continues to adapt to the changing content-publishing landscape, offering fresh education and inspiration alike to attendees. Each year, more than 130 Canadian and international bloggers, writers, editors and broadcasters from CTC’s 11 key markets gather to hear insider tips from top Canadian travel businesses. The marketplace has a tried-and-trusted core of quick-fire one-to-one meetings that allow media to harvest as many stories as possible.
“Each GoMedia location offers journalists and bloggers a different perspective of Canada and its experiences, helping them enrich their stories and inspire both their editors and then their readers,” says Ernst Flach, CTC executive director, Global Communications. “Tourism Penticton will make wonderful hosts for this gathering of international media minds, providing a taste of Canadian outdoor adventure as well as showcasing BC’s wines.”