CTC News

Penticton to host GoMedia Canada Marketplace 2015.

British Columbia’s wine country will be alive with international journalists for CTC’s largest annual media event in fall 2015.

29 May 2014

In vino veritas: International media will be flocking to Penticton, BC, and its surrounding countryside in fall 2015 after it was chosen as the host for next year’s Carrefour GoMedia Canada Marketplace, the annual flagship media event run by the Canadian Tourism Commission (CTC).

This BC region has a stellar reputation for wine, recreation and outdoor adventure, all excellent ways of helping to stimulate Canadian story ideas in journalists’ imaginations. The marketplace will be held Sept. 27-Oct. 1 at the Penticton Trade and Convention Centre, and delegates will have time to explore the region, including hiking, walking and biking trails, on special day tours. Attendees will also take part in hosted media tours pre- and post-event across different regions of Canada.

Destination BC, Thompson Okanagan and Penticton will mark GoMedia’s 12th iteration. CTC’s largest media show continues to adapt to the changing content-publishing landscape, offering fresh education and inspiration alike to attendees. Each year, more than 130 Canadian and international bloggers, writers, editors and broadcasters from CTC’s 11 key markets gather to hear insider tips from top Canadian travel businesses. The marketplace has a tried-and-trusted core of quick-fire one-to-one meetings that allow media to harvest as many stories as possible.

“Each GoMedia location offers journalists and bloggers a different perspective of Canada and its experiences, helping them enrich their stories and inspire both their editors and then their readers,” says Ernst Flach, CTC executive director, Global Communications. “Tourism Penticton will make wonderful hosts for this gathering of international media minds, providing a taste of Canadian outdoor adventure as well as showcasing BC’s wines.”

The 2014 GoMedia event will take place in Winnipeg, MB, Aug. 17-21.

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Hi Trish - Details about the conference, including registration fees, will be posted on the GoMedia website in December. Please visit gomediacanada.com for updates. best, Mat

Can you please let me know the costs for this conference in 2015. thanks!

Congrats Penticton - a beautiful time of year to showcase the Okanagan.

We can't wait to assist in hosting this amazing event in 2015!

Looking forward to having you all visit our wonderful area. The wine industry in the south Okanagan has grown so much in the last ten years and the wines are fantastic. No better place for great scenery, great people and great wines. Owner of Sunshine and Wine tours.

This is fantastic news, we look forward to this exciting event coming to our beautiful city!