CTC News

CTC’s strategic thinking achieves the gold standard.

Induction into Palladium Balanced Scorecard Hall of Fame™ recognizes the organization’s planning and results over time.

30 October 2013

We love it when a plan comes together. The Canadian Tourism Commission (CTC)’s focus on strategy has earned a rich reward: induction into the Palladium Balanced Scorecard Hall of Fame™.

The BSC Hall of Fame is recognized around the world as the gold standard for strategic performance management. It pays tribute to organizations that use the Kaplan-Norton strategy management system to become strategy-focused, execute those strategies successfully and achieve top performance results. CTC now joins more than 170 leading international companies, drawn from a diverse range of industries, in the BSC Hall of Fame. CTC is the seventh Canadian organization to join this illustrious group.

The criteria for entry into the BSC Hall of Fame are stringent. CTC successfully demonstrated it had:

  • Mobilized change through executive leadership: with the active involvement of CTC’s leadership, strategy execution is a CTC core competency.
  • Translated its strategy into operational terms: using strategy maps, CTC communicates its strategy in common sense language.
  • Aligned the organization around its strategy: balanced scorecards spread CTC strategy throughout the organization, linking common themes and objectives.
  • Motivated staff to make strategy everyone’s job: all CTC staff understand the strategy and bring it into their day-to-day work.
  • Governed to make strategy a continual process: budgeting, external reporting and investment choices all integrate into a strategic approach to governance. 

Professor Robert S. Kaplan, Baker Foundation Professor, Harvard Business School; David P Norton, founder and director, Palladium Group; and Randall H Russell, managing director, Palladium Group and Director of the Palladium BSC Hall of Fame for Executing Strategy choose the new entrants to the BSC Hall of Fame. Michele McKenzie, president and CEO, Paul Nursey, vice-president, Strategy and Corporate Communications, and Montie Brewer, CTC vice-chair, attended the official ceremony Oct. 29 in Boston, MA.

“There are more than 11,000 companies around the world that use the Kaplan-Norton system, so it’s a great honour for us to join the exclusive list on Hall of Fame,” says McKenzie. “It truly demonstrates that we deliver superior results in executing strategy, making CTC a more effective marketing organization than most in terms of aligning resources.”


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