CTC News

Overnight travel spending in Canada hit $3 billion in Q2 2010.

CTC’s Asia-Pacific markets fuelled the surge, says latest CTC Travel Characteristics report. 

27 January 2011
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The arrival of spring usually heralds a surge of optimism. This was reflected in the spending habits of those visiting Canada in the second quarter of 2010, with an uptick in total spending and average spend per trip, according to the latest Travel Characteristics report, published by the Canadian Tourism Commission (CTC)’s Research department

Here are some key findings:

  • Visitors from CTC’s combined Asia-Pacific markets (China, Japan, South Korea and Australia) enjoyed a mini boom in Q2 ’10. Total spending topped $315 million—up 29%—which also resulted in the highest regional average spend per trip: $1,518, up 3% on the same period in 2009.

  • The approximately 4.2 million overnight international arrivals spent $3 billion between April and June 2010, up 1% on Q2 ’09. The average spend of those travellers also rose 1% to $727.

  • There was more power in the US spending arm in the first six months of 2010, with visitors dipping into their pockets to the tune of $2.4 billion. That increase was also reflected in a 5% boost to average spend per night and 3% leap in average spend per trip.

  • American business travellers to Canada splashed the cash more between January and June 2010: a $740 million total equated to a 3% jump on Q1-Q2 ’09, while their average spend per trip also went up 2% to $833.

  • Brazil sambaed to the front of CTC’s key international markets in the first six months of 2010 with a 28% increase in total spend by its visitors and the highest average spend of $1,719.

  • France also reported good news: a total spend by its visitors to Canada of $198 million was 5% up on Q1-Q2 ’09. 

Travel Characteristics is a quarterly report from CTC’s Research department that specifically targets revenue from CTC’s key international markets. It examines what visitors spend per trip, per night and what they’re spending on, breaking the figures down into accommodation, food, trip purpose and activities. Travel Characteristics mainly uses data from Statistics Canada’s International Travel Survey.

Read the Travel Characteristics Q2 2010 report in full.

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