CTC News

Overnight travel to Canada grew 3% in April 2011.

Mexico, France and China among CTC’s key international markets to power ahead, reports latest CTC Tourism Snapshot.

07 July 2011

Just like signs of spring growth bring hope to gardeners everywhere, the latest facts and figures for Canada travel make encouraging reading. Overall, there were 964,000 overnight visitors in April ’11, a 3% year-on-year increase.

Several of the Canadian Tourism Commission (CTC)’s key international markets posted decent improvements in overnight arrival numbers to Canada in April ’11, reports the latest Tourism Snapshot, just published by the CTC’s Research department.  

Some other key findings:

  • Year-to-date April 2011, there were 3.1 million overnight visitors to Canada, a 3% drop on the first four months of 2010.

  • The Mexico market had a merry month in April ’11, posting a 28% year-on-year surge in travellers heading to Canada.

  • For the 12th successive month France checked in with another tidy increase in visitor numbers to Canada: 29,600 represented a 25% boost.

  • China (+14%), the UK (+5%) and India (0.3%) markets all had reasons to be cheerful in April 2011.

  • In the first four months of 2011, China (16%), Brazil (13%), France (8%) and Australia (4%) notched strong year-on-year upticks in overnight visitors to our shores.

  • Overnighters from the US nudged upwards 0.3% in the fourth months of 2011, taking a breath at 682,000 trips.

  • That gain was driven by a 1% rise in arrivals by auto, while air and “other” modes of travel fell -0.4% and 4% respectively.

  • British Columbia (3%) and Quebec (1%) were the main beneficiaries of American travel largesse.

  • In the first four months of 2011, Newfoundland and Labrador (45%) was the runaway leader for attracting our American cousins compared with 2010, followed by Nova Scotia (8%), Saskatchewan (5%) and Quebec (0.3%).

  • Canadians got packing in April 2011: total outbound travel increased 9% to 2.8 million trips, with a similar rise in the number of Canucks flooding south over the 49th parallel.  

  • Canadian consumer confidence ate its April ’11 spinach. The Index of Consumer Confidence, released by The Conference Board of Canada, reached 87.7, up four points on March ‘11.

  • Americans had more power to their elbow, too. The Conference Board Consumer Confidence Index rose two points to 65.4. 

The Tourism Snapshotexamines statistics and travel trends up to April 30, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – April 2011 in full.

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