10 travellers ready to explore the country and share their experiences online in words, pix and videos.
Never doubt the power of the blogosphere. For words of wisdom, tips or just fun, bloggers are seen as an increasingly important source of authentic information, especially for the younger generation of travellers. No more so than in South Korea, where the Canadian Tourism Commission (CTC) has just launched the third phase of its Canada Supporters program.
The free and independent traveller (FIT) sector of the travel market is growing rapidly in South Korea, with a younger generation keen to explore overseas. The Canada Supporters program engages that audience by sending a group of leading Korean bloggers to Canada, who then share their experiences round the country on their blogs and the program website in words, pictures and videos.
For this iteration, CTC-South Korea chose 10 eager-beaver bloggers from a strong selection process: Lee Sang Moo, Lim Sung Hun, Kim Heung Gyu, Park Suh Ah, Park Yoon Mi, Lee Sang Yong, Jeon Jung Hyun, Kim Jae Won, Hwang Hyun and Choi Eun Kyung. They were announced at a launch ceremony at Lotte Hotel, Seoul, on Jan. 26.
The bloggers must take the Explorer Quotient test to reveal their traveller type before devising their itineraries. Their travel plans will include highlights in British Columbia, Alberta, Yukon, Ontario and Quebec. CTC-South Korea will take the best of their online work and combine it with output from the program’s fourth iteration later in 2011 to create a travel-story guidebook. The travel essays will be complemented by local travel info and tips, and distributed to South Korean consumers.
CTC-South Korea plans to select a fourth group to Canada in May for the summer and fall seasons. Watch this space for more info.
“The first two phases of the Canada Supporters program were richly rewarding in terms of the consumer engagement the bloggers developed as well as the great stories they shared,” says Don Byun, CTC-South Korea managing director. “We have high hopes for this next group, whose current audience fits very well with the type of consumer we would like to attract to Canada.”