CTC News

CTC makes it a Mother’s Day to remember in Mexico.

New video shows two moms and kids taking special trips to Canada plus new spring campaign gets underway.

14 May 2014

Mothers have a special place in every Mexican heart. What time is better to cherish that than Mother’s Day, and where better than Canada, as shown by two moms and their adult children on special trips in a new video.

The Mexico office of the Canadian Tourism Commission (CTC) released the video as part of the build-up to its new spring campaign. The moms and their kids travelled to Toronto, ON, and Vancouver, BC, after CTC street interviews in which they had revealed a trip to Canada was the perfect Mother’s Day gift. While on their travels, they skied for the first time in Whistler, BC, and Grouse Mountain and visited the CN Tower and Niagara Falls, ON.

The video, which launched May 10 (Mother’s Day in Mexico), was promoted on CTC-Mexico’s Facebook and Twitter channels using the #MimamáenCanadá (translation: mymominCanada) hashtag, as well as on the Mexican consumer website.

Following swiftly on from that tug at Mexican heartstrings came the launch of CTC’s spring campaign in this market. The heavily digital campaign focuses on inspirational images and videos of Canada. The Mexican consumer website will promote the three new federal government programs (CAN+, trusted traveller and multiple-entry visas) that will help Mexicans get Canadian visas more easily—and then travel here. Mexicans can now apply online for travel as opposed to having to visit a visa application centre.

  • Can+: Any Mexican who can prove at least one previous visit to the US or Canada over the past 10 years, with no adverse security or criminal history, will be able to obtain a Canadian visa without having to submit proof of economic solvency. These applicants will also benefit from a faster processing time of six days or less (the current average is 10 days).
  • Multiple-entry visa: The vast majority of visas issued since January have been for multiple entries (97%). Multiple-entry visas can be valid up to 10 years or up to the validity of the applicant’s passport.
  • Trusted traveller program: This will facilitate the immigration and customs procedures at Canadian airports or border crossings for registered Mexican travellers. The program will start before December 2014.

Banner advertising on leading Mexican websites will steer consumers back to the CTC website to learn about the new travel opportunities available to them. The campaign also appeals to Mexicans to submit their Canadian vacation videos. CTC-Mexico will edit the best segments to create a unique, new video to be shared in the summer.


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