Spring fashion, new award and Trailblazers 2012 set the agenda for new series of MC&IT reports from the front line.
23 April 2012
One of the Canadian Tourism Commission (CTC)’s busiest sectors is that of meetings, conventions and incentive travel (MC&IT). To help CTC News readers stay up-to-date with all the latest happenings, this is the first in a new series of reports from the business fields of Europe and the US.
The CTC MC&IT team hosted an evening of trendspotting at Neiman Marcus Willow Bend, Dallas, TX, on March 20. The purpose was to inspire corporate, incentive and association meetings industry decision-makers in the Lone Star state. A fun spring fashion show, lipstick bar and new meeting sites led the entertainment line-up. There was also a lip reader—like a palm reader for your lips—who gave a light-hearted interpretation of business fortunes. Joining Michele Saran, CTC executive director MC&IT, and Sandi Galloway, CTC director Southwest MC&IT Sales Development, in Dallas was Paula Caldwell St-Onge, Canadian Consul General to South Central United States. Attendees, including 13 Canadian partners, had a chance to win a top prize for two: a two-night stay at the new Four Seasons Toronto, ON, round-trip airfare, round-trip limo transfers from the airport to the hotel, dinner for twoand attraction passes from Tourism Toronto and a $1,000 Holt Renfrew gift card.
There was an extra twist to the tale of the 2012 ConferenceDirect annual partner meeting in Orlando, FL, in March. Steve Felahis, CTC director, Southeast MC&IT Sales Development, Convention & Incentive Travel Sales, presented Lisa S. Davis, director of Global Accounts, with the first-ever Canadian Producer of the Year Award. CTC and ConferenceDirect, a global third-party planning organization based out of Los Angeles, are in the second year of a global strategic partnership. ConferenceDirect has 325-plus associates around the world, who book almost 7,000 events a year. CTC partnered with Tourism Vancouver, Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Québec City Tourism and Destination St. John's for the award.
CTC is teaming up again with the national tourism organizations for Britain, Ireland, Monaco and Switzerland for Trailblazers 2012. This year’s event will take place in Edinburgh in bonnie Scotland, July 27-30. Although attendance is by invitation only, North American incentive buyers can apply online on the Trailblazers website. There will be a report on Trailblazers 2012 in CTC News in August.