Twitter storescapes in major US cities, tech innovations and diversified Canada catch judges’ eyes.
09 January 2012
Please forgive us while we toot our own horn. The Canadian Tourism Commission (CTC)’s work over the past two years with its partners has claimed some top honours.
CTC had a particularly successful evening at November’s 2011 CMA Awards in Toronto, ON. Marketers from hundreds of brands across Canada came to the Canadian Marketing Association’s big event. CTC’s innovative Twitter storescapes in major UScities—New York, Chicago and Los Angeles—picked up the Gold award in the Digital: Consumer Services and Media: Consumer Services categories, as well as the Silver prize in the Promotion: Consumer Services category. Completing an awesome foursome, the Gold Medal Getaways competition, which formed part of CTC’s celebrated LOCALS KNOW domestic campaign, claimed the Silver award in the Public Relations: Consumer Services category.
The accolades have not just been domestic. At the Top Travel magazine awards in China, Canada was voted as Best Diversified Travel Destination. Top Travel is China’s only high-quality mag to focus on tourism, as well as fashion, autos and cutting-edge IT.
Also in China, CTC walked away with the Best Outbound Tourism Organization prize at the Sohu—China Travel Service Awards. Sohu.com draws millions of viewers to its site each day, and this award recognizes those organizations that provide the most friendly and convenient services to travellers. The UK, France, Greece and India were among the runners-up.
DDB Canada, CTC’s advertising agency of record, won four awards for its work for CTC at the Digital Marketing Awards, run by Marketing magazine. The Twitter storescapes led the way again, winning Gold in the Other Digital Media: Creative Use of Technology and Silver in the Best Social Media Integration categories. CTC’s 2011 spring campaign in Europe also brought home the bacon (Silver) in the Online Advertising: Integrated Campaign category. Finally, the use of Google Streetview online ads in the same campaign took Bronze in the Other Digital Media: Creative Use of Technology category.