CTC’s glossy Luxury Travel magazine supplement brings Canada’s diverse adventures to discerning high-end audience.
The Australia office of the Canadian Tourism Commission (CTC) has teamed up with Luxury Travel magazine to produce a special supplement introducing Canadian Signature Experiences (CSE) to affluent travellers Down Under.
The 24-page CSE supplement was published along with the magazine’s summer edition, and distributed across Australia. The content gained digital exposure via repackaging for tablet and smartphone readers. Luxury Travel has a 100,000 readership.
The highlighted experiences are divided into nine categories: urban gems; active nature pursuits; wilderness and wildlife encounters; our people and our past; journeys of discovery; northern expeditions; cultural festivals and events; coastal and wilderness getaways; and local flavours. First-person stories give extra depth and colour to experiences such as Icy and Urban Adventure (Ice Hotel, Québec City, QC), Yukon Aurora Tours (Northern Tales Travel Service) and Soaring Spirit Heli-Yoga (Icefield & Kananaskis Heli-Tours, AB).
“The Canadian Signature Experiences program has resonated well with the Australian travel trade,” says Rupert Peters, CTC regional managing director, Core Markets. “The partnership with Luxury Travel has now enabled us to bring the CSE collection direct into Australian travellers’ homes.”