CTC News

CTC and Korea Tourism Organization sign Memorandum of Understanding.

New agreement will lead to stronger co-operation and exchange of tourism marketing intelligence.

11 December 2014
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Let’s shake on it: the Canadian Tourism Commission (CTC) has signed a Memorandum of Understanding (MOU) with the Korea Tourism Organization.

The new agreement, which was sealed Dec. 11 at CTC headquarters in Vancouver, BC, looks to broaden and deepen mutual understanding as well as strengthen co-operation between the two countries in the tourism marketplace. Other key areas will be swapping ideas around handling international events, product development, shared market intelligence and consumer trends.

The MOU comes hot on the heels of the Canada-Korea Free Trade Agreement signed this past fall. The agreement—Canada’s first of its kind in Asia—is forecast to create thousands of Canadians jobs and boost the economy by $1.7 billion.

The South Korea tourism market has grown in strength during 2014. According to CTC’s latest Tourism Snapshot report, there was a 15.1% rise in visitors to Canada in September. That surge continued the 2014 trend for the Asian market, which has seen 11.2% more South Korean consumers make Canada their destination of choice.

CTC’s research shows that just under a third of South Korean travellers to Canada are younger than 25. Driven by a strong student sector, this is one of the highest percentages for that demographic among CTC’s key markets. Pleasure travel is the primary driver for South Korean consumers heading to Canada.

“The intent of the agreement is to further enhance Canada’s long-time relationship to the South Korea market in light of our trade interests there,” says Jon Mamela, CTC’s Chief Marketing Officer. “We’re confident that boosting tourism and sharing knowledge can only increase trade for both countries.”

 

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Thanks for the offer Pushpa, but Mauritius is not one of our target oversea markets.

Dear Sir / Maam,

Greetings of the day.

We are a PR & MARKETING COMPANY based out of MAURITIUS...

We are putting forward a proposal to become your GSA in MAURITIUS. Mauritius is a small island but with a huge number of travelers and with a big number of expats who travel on holiday very often.

There is a common language spoken - French which is attractive to the travelers. Also people in MAURITIUS Look out for cold mountainous countries as they find them very attractive.

We are based in MAURITIUS and collectively among the Directors we have about close to 90 years of experience.

You have a Consulate in MAURITIUS....However we realize that you don't have a Company who can market your Beautiful Country.

Wont it be wonderful to have a Company marketing your Country which will help more travelers and number of people travel to CANADA from Mauritius ?

We are a young Company with Dedicated, passionate self driven team where we will do justice and will increase your arrivals into CANADA with our Niche and professional Marketing.

We have a collective of 90 years of rich experience amongst us that speaks volumes not just in our work but also in execution of our projects.

Since CANADA is a beautiful country, it would be a wide coverage in MAURITIUS with so many options and through OUR COMPANY you can reach the entire travel agents fraternity ,Corporate World in MAURITIUS and strategic partners.

Our Services

We offer our clients a bespoke representation service for the MAURITIAN markets, providing a combination of services to meet their individual needs.

We are renowned for our personalized approach, taking time and care to listen to our clients, research the industry sectors, strategize a measurable plan and deliver.

Our Services include:

Country Representation
Hotel representation
Training, Support and trade development
FAM Trips for media and trade
Event management
Public relations
Media buying
Web Marketing
Web Creation and designing
Logo creation and designing
Brochure designing & Printing
Be a Personal Guide and Support to the travel trade while MARKETING the PRODUCT

Tourism Consultancy

PUBLIC RELATIONS & MARKETING

We provide a wide range of tourism consultancy services for DMC s, Tourism Boards & luxury hotels worldwide.

Tourism Marketing strategies

Destination marketing strategies

Competitive benchmarking

Market Intelligence and research

Feasibility studies

Why OVER THE HORIZON:

• The most Price effective medium of marketing and selling your Country
•E marketing

•Free 200 brochures designed, printed and distributed by us to the main stake holders to start with.
•More than collective of 90 years in the Tourism and travel Industry.
•The Smartest way and the most Cost effective way to market your COUNTRY within MAURITIUS.
•Best way to get connected with the huge data base of Travel agents network, strategic partners and Corporate.
• Tailor made Services rendered to a huge data of clients.
• With many years of experience in the travel trade), a huge list of all the travel operators and good rapport with the Directors, CEOs as well as mid and front liners of the Travel Trade.

• We are passionate in what we do and we challenge ourselves every day to be the best out of the rest.
•We make sure we deliver more than we promise and are enthusiastic and hungry to succeed in all the projects that we undertake.

•We give in our best and never leave anything to chance when it comes to fulfilling our promise to deliver.
•Our in depth knowledge in Travel marketing its know hows ,media, training,concept planning, creative development,advertising and all activities related to marketing a travel product keeps us ahead of all the competitors.
•As we are multi – lingual and are comfortable in most part of the World,it gives that extra edge in getting across and give a presentation of the product effectively and to the satisfaction of the end receiver.

•MAURITIANS are looking out for different locations for a holiday.With our expertise we make sure we identify the same and work around the needs which means that the end traveller feels that this is the Country CANADA that he / she is looking for.

Points to Ponder

•If you plan to open an office in Mauritius, how many staff would you or rather you should employ?
•When you open an office here what about the office expenses like rent,salaries,travel expenses,phone expenses,taxes of each staff etc ?
•Would you be sure of his / her 100% loyalty towards your Company ?
•Can he / she cover all the travel Companies,Corporate and travel strategic partners in the entire Country ?
•What about follow ups ? What about wishing your clients religiously on their important days? Dont you wish that is taken care of so that they can be your repeat customers ?
•Will he / she be able to generate business as much as you pay the salary ?
•Every single day a new travel agency is formed.Do you think the Hired staff will be able to track them and keep himself updated as well as educate the TA on your product?
•Instead of 1 -2 staff you will have keep at least 5 staff or more...Which means more expense and less income.

•Is your brochure on every travel agent's desk ?

That s where we come -Over The Horizon will come with DEDICATED staff would do but at a much lesser cost.

If this sounds interesting to you we can take this forward.

Do write to us in case you have any queries or in case you would want to know more about us.

We look forward to hearing from you.

Warm Regards
Pushpa Rao
CEO & MD
Over The Horizon - Mauritius
34,4th floor.Ebene Heights. Cibercity. EBENE
MAURITIUS
Tel - +230 58077131