CTC News

Japanese bloggers celebrate Canada Day and Royal Tour.

CTC initiative brings key social-media influencers to Canada; travel-agent training plus agreement to aid Japanese travellers’ visits to Canada’s North.

06 July 2011

Four Japanese bloggers are travelling round Canada, sharing their stories and videos, as part of a new promotion by the Japan office of the Canadian Tourism Commission (CTC). They are tweeting their experiences live as well as chronicling their journeys and engaging with their followers on a special microsite, Real Time, Real Canada. It’s perfect timing, as their trips include Canada Day and the excitement surrounding the first overseas tour of their Royal Highnesses The Duke and Duchess of Cambridge

The four social-media influencers are on the road in British Columbia, Alberta, Ontario and Prince Edward Island. While travelling, they are picking up souvenirs for their followers, who can tweet and register with the campaign to win them. Their content will also go on their individual Facebook, Twitter and Mixi accounts.

Meet the bloggers:

  • Kogure uses his popular Netafull blog to chat about the Internet, digital cameras, entertainment and lifestyle. He will be in Alberta, where the Calgary Stampede tops his to-do list. 

  • Matsuyou is one of Japan’s hottest celebrity bloggers with more than 200,000 Twitter followers alone. Initially a model, her blog deals with new tech, fashion, beauty tips and more. She is travelling round BC before also heading to the Calgary Stampede. 

  • Koyanagi Yu is an accomplished illustrator, designer and editor. Her blog covers popular culture and her work as CEO of yours-store, Inc. Her trip includes time in Toronto, ON, after the Atlantic delights of Prince Edward Island. 

Partnering CTC for this promotion are Tourism British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourism Prince Edward Island and Air Canada.  Major Japanese travel agency H.I.S. has developed original tour products for consumers to experience similar trips to the bloggers’ adventures. Consumers can find out more through Real Time, Real Canada, the H.I.S. website or in stores where they are being promoted.

Last month, Team Canada (CTC-Japan, Tourism British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourism Prince Edward Islandand Yukon Tourism) hit the road in Japan to run travel-agent and tour-operator sales and product training programs. Their route took them to Hakata, Osaka, Nagoya and Tokyo. The training had a keen audience: more than 500 agents and operators came to discover the latest Canadian products, be reintroduced to Canadian icons and get tips on closing the sale on a vacation package. 

And score one for Canada’s North: after discussions between CTC and Air Canada, winter departure times from Japan have had a tweak to facilitate same-day transfers for Japanese visitors to Yukon. The change will certainly help meet consumer demand for travel experiences in the province. These revised flights are already loaded into Air Canada’s system and are available to operators for the winter season.



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