CTC and tourism-industry partners bring the noise to annual giant German travel show.
All travel-industry roads led to Germany in March for ITB Berlin. This behemoth of tourism conventions attracted more than 170,000 trade and consumer visitors from 180 countries. All the big B2B tourism players, from tour operators and destinations to airlines, hotels and car-rental firms were on display at Messe Berlin.
The Canadian Tourism Commission (CTC) led the way for Canada alongside 34 industry partners at a two-storey booth in the heart of the show March 6-10. The fast-paced networking at the booth continued on to a “Canadian House Party” at the Canadian Embassy on March 7. More than 300 guests, drawn from tour and travel clients, German media (newspapers, magazines, bloggers and travel-trade) and Canadian reps, had their evening inspired by Canadian culinary treats and wine.
Food stations—provided by gold sponsors Travel Alberta, Calgary Stampede, Air Canada and the Atlantic Canada Tourism Partnership— tempted attendees not just with Canadian food and wine but also the stories and travel experiences that lay behind them. “The Fordinho,” a Calgary, AB, DJ now based in Berlin, was at the decks to provide a Canadian house-party soundtrack to the evening.
There was industry kudos for CTC at ITB this year. Expedia awarded our upgrade promotion that ran in France and Germany last year its 2013 award for Innovation. The promotion intercepted eight couples already destined for exotic locales elsewhere and diverted them to Canada. Camera crews captured their happiness when they said yes, and each couple had a fantastic experience in this country, leaving them as life-long advocates.