CTC News

International travellers made 16.1 million trips to Canada in 2010.

Brazil and China lead the charge as arrival numbers climb 2% on 2009, says latest CTC Tourism Snapshot.

28 February 2011
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Closing out 2010 on a high note, international travellers clocked up 16.1 overnight trips to Canada in 2010. This marked a 2% gain on the previous year, reports the latest Tourism Snapshot, just published by the Canadian Tourism Commission (CTC)’s Research department.

Here are some other key stats:

  • Overnight trip arrivals to Canada from CTC’s key markets climbed 9% in 2010, totalling 2.5 million stays.

  • Brazil and China were the highest performing markets in 2010, up 30% and 21% respectively on ‘09. Compared with 2008, visitor numbers were up 22% from China and up 12% from Brazil.

  • Australia and Brazil took the lead in Dec. ’10, with 28% surges in Aussies flying northeast and Brazilians heading north to Canada.

  • The Mexico market, with a 27% boost in overnight arrivals, was hot on their heels. This was a third consecutive month of growth in visitor numbers for Mexico.

  • However, Mexican travel to Canada sank 29% overall in 2010, totalling just over 120,000 visitors. This contrasted with a more precipitous 37% drop in ’09 and an 8% gain in ’08.

  • Other markets experienced the cold hand of decline in Dec. ’10: overnighters from the UK dipped 10%, while Germany (-6%) and Japan (-0.2%) also had reduced returns.

  • Americans were more than happy to cross their northern border, with overnight travel up 1.4%, a third consecutive positive month.

  • There were 11.7 million total visitors to Canada from the US in 2010, a 1% uptick.

  • British Columbia (6%) and Quebec (5%) saw more of our American friends in December. However, Alberta (-4%) and Ontario (-1%) saw less. 

  • Overnight trips to Canada from countries not part of CTC key markets grew 7% in 2010, hitting the 1.7 million mark.

  • Canadians still can’t get enough of the good ol’ US of A, with 8% more heading south over the 49th parallel in the last month of 2010.

  • Canadian consumer confidence was on shaky ground in Dec. ‘10. The Index of Consumer Confidence, released by The Conference Board of Canada, trembled, falling 2.6 points to level to 81.

  • The US suffered similar jitters. The Conference Board Consumer Confidence Index dipped 1.8 points to 52.5.

The Tourism Snapshot examines statistics and travel trends up to December 31, 2010, in CTC’s—and its partners’—key global markets.

Read the latest Tourism Snapshot in full.

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