The award-winning Gurus from Australia filmed a one-hour TV special, Korea looked for a new top model while Brits had to Man Up.
Vacations are all about fulfilling dreams, but sometimes it’s hard to put the pictures in the right places. International FAM (familiarization) trips bring journalists to Canada so that they can show these dream vacations to millions of readers around the world.
Summer is peak season for these trips and the Canadian Tourism Commission (CTC) has organized trips for top journalists, bloggers and broadcasters from its major international markets. In the latest of our quarterly series, here’s a selection of the best:
Australia: Australian media fanned out across Canada during the summer months. “The Gurus Explore,” GoMedia Award winners for Best Broadcast, travelled to Yukon, British Columbia and Albertato film a one-hour special scheduled to screen in December. One group of journalists, including writers from Fairfax Media and The AU Review, took in Quebec’s festival scene. Justin Walker, editor of Australian Geographic Outdoor, had a marvellous trip to Yukon and British Columbia, which will result in several 10-page-plus feature articles. Quentin Long from International Travellermagazine went to Newfoundland and Labrador, in particular the renowned Fogo Island Inn, to conjure a lengthy feature. And a journalist from The Australian’s Weekend edition travelled around Québec City, the Charlevoix region and Nova Scotia, generating national print and online coverage.
India: Six Indian journalists had a week-long trip to Ontario in August. The group, drawn from Express Travel World, Outlook Traveler India, Jetwings, ET Travel and two freelancers, focused primarily on Toronto, Niagara Fallsand Ottawa, taking in the region’s contrasting styles. Earlier in June, travel trade (TravTalk India), consumer travel (National Geographic India), lifestyle (Man’s World) and freelance journalists toured Jasper and Banff. The group experienced the spectacular Canadian Rocky Mountains and glacier-fed lakes of the region and was the first Indian media group to visit the Glacier Skywalk.
South Korea: Glamour was the name of the game for the CTC’s South Korea office. By teaming up with Ontario Tourism Marketing Partnership Corporation and Tourism Toronto, they brought OnStyle TV to Toronto and Niagara Falls to film episodes of the fifth season of “Korea’s Next Top Model,” due to air in October. Two other top TV actors, Bo-Suk Jung and Ms. Jo An, ate, played and explored like the locals in Quebec for a four-part high-profile MBC TV series that screened in August. KBS TV brought Hyo-Jung Lee to the Rockies as part of its “Screen Album Mountain” series. In the print world, Senior Chosun magazine took a South Korea couple trekking in the Canadian Rockies as part of CTC-South Korea’s Remind Honeymoon program, while journalists from high-end magazine Home Living & Style explored BC’s Okanagan wine country.
UK: CTC-UK took five journalists to Saskatchewan in July on a seven-day mission to Man Up! Their trip included visits to two Canadian Signature Experiences: exploring the Prairies on horseback from La Reata Ranch and a trip to the RCMP Heritage Centre, which included a day’s training and taking part in a parade. Feedback from the trip was immensely positive.
Mexico: CTC-Mexico helped Michelle Fridman from Ibero radio station explore Alberta by road. Her journey began in Vancouver, BC, before a short hop to Calgary, AB, to pick up her wheels. Fridman’s road trip took her to Jasper, the Columbia Icefield, Banff and Lake Louise.