CTC News

Canada goes on display for Indian shoppers.

CTC’s massive mall banners in Delhi highlight Canadian travel experiences to eager consumer audience.

10 December 2014

Sometimes, size does matter. The India office of the Canadian Tourism Commission (CTC) has just begun a huge promotion in New Delhi to highlight Canadian travel experiences to Indian shoppers.

Throughout December, 68 Canada-branded massive mall banners are covering pillars in City Walk Mall. One of the biggest shopping arenas in the city, City Walk receives a daily average of 80,000 consumers, rising to 100,000 at weekends.

To help feed shoppers’ curiosity about Canada and to encourage them to book a trip, CTC-India staff are distributing brochures and sharing travel info from two special branded booths at the mall. Local travel agents are also at the booth selling special Canada packages. Elsewhere in City Walk, travel agencies are running Canada promotions and package trips of their own.

Indian consumers have an ever-increasing appetite in 2014 for travel to Canada. According to CTC’s latest Tourism Snapshot, there was a 19.2% year-on-year increase in visitor numbers, helping the India market achieve its highest August numbers since 1990. That upward data is part of the positive momentum: just under 145,000 Indian travellers chose Canada in the first nine months of 2014, a 20.5% surge over the previous year.

In further positive news for the India market, Air Canada announced earlier in December that it will launch a new nonstop service between Toronto, ON, and New Delhi starting November 2015. The service will run four times a week using new Boeing 787-9 aircraft.

  • Kudos corner: CTC claimed the Best National Tourism Board designation at the 2014 India Travel Awards (West) this past summer. The awards, which are held in four zones across the country (north, west, east and south), lead up to a national final. They are supported by India’s Ministry of Tourism and prominent travel-trade organizations.


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