CTC News

Canada puts its stamp on inaugural IMEX America.

CTC and industry partners join forces at Canadian Pavilion for 500+ appointments + group presentations for huge US hosted buyer show.

16 November 2011

If it was “Viva Las Vegas” for the first-ever IMEX America, then the Canadian Tourism Commission (CTC) made sure that Canada came across at its show-stopping best. The inaugural sister show to IMEX in Frankfurt, Germany (where CTC led a senior trade mission earlier this year), took place at the Venetian-Palazzo Hotels, Las Vegas, NV, Oct. 11-13.

IMEX America has the largest hosted buyer program in the US, with 2,000-plus heading for Vegas. They were joined by 1,700 other attendees and nearly 2,000 exhibitors from around the world, including convention and visitor bureaus, hotels, conference centres, national and regional tourist offices, cruise lines and airlines. The event is based on education seminars, networking and pre-scheduled appointments.

Some show stats: 53% of the hosted buyers had budgets of over US $1 million; there were more than 30,000 appointments over the three days; more than 800 US hosted buyers made their presence felt.

Canada made its mark at IMEX America, too. Our pavilion had 500-plus one-to-one hosted buyer appointments, with the CTC contingent alone conducting 70 of those as well as 14 group presentations. Approximately 50 partners joined CTC at the Canadian Pavilion to generate business leads into 2012.

CTC’s Signature Experiences Collection®has had a lot of recent buzz and was incorporated through six prize trips on offer, such as seeing the polar bears in Churchill, MB, or getting serious winter fun at the Carnaval de Québec.

“Canada remains the No. 1 destination for US outbound travellers and this new show was a great opportunity to meet both current and future customers,” says Michele Saran, CTC executive director, Meetings, Conventions & Incentive Travel (MC&IT). “Our pavilion was seriously buzzing—people that hadn’t gone to an event in years made the effort to attend and so we’re anticipating good leads for 2012 business.”

In other MC&IT news, after many courses and much studying, kudos to Steve Felahis, CTC director, Southeast MC&IT Sales Development, who became CTC’s first employee to get his SMMC (Strategic Meetings Manager Certification). Nicely done, Steve!


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Great to hear that so many from Canada's tourism industry supported the CTC's presence at IMEX this year.