Inspirational art stirs consumer imaginations towards making a trip to explore Canada for themselves.
The Group of Seven brought Canadian landscapes to vivid life through their paintings in the early 20th century. Now a new exhibition of their work at Dulwich Picture Gallery, London, UK, is reminding Brits of that visual splendour. The Canadian Tourism Commission (CTC) has teamed up with other tourism partners to encourage UK consumers to make the journey west over the Atlantic to see the natural wonders in person.
The exhibition of iconic Canadian paintings, “Painting Canada: Tom Thomson and the Group of Seven,” opened Oct. 19 and runs until Jan. 8, 2012. The original seven Canadian painters—Franklin Carmichael, Lawren Harris, A. Y. Jackson, Franz Johnston, Arthur Lismer, J. E. H. MacDonald, and Frederick Varley—plus Thomson used the “plein air” style of painting to convey the Canadian wilderness, which inspired both the artists and contemporary travellers to explore. Much of what the group captured on canvas remains unchanged, so that today’s travellers can enjoy natural wilderness experiences such as canoeing, camping, and wildlife watching as well as winter pursuits such as snowmobiling and snowshoeing.
During the exhibition, gallery staff will hand out CTC-UK fliers to promote a competition to win a holiday to Ontario plus more info on what holidays visitors can enjoy in this country. The Daily Telegraph is supporting the exhibition and also promoting the competition on its website. Other CTC partners for this promotion are Ontario Tourism Marketing Partnership Corporation, Air Canada, Discover the World and Dulwich Picture Gallery.
CTC-UK also funded two writers to travel to Canada: Dulwich Picture Gallery blogger Julian Beecroft will write a Canada travel feature for The Guardian, while Mark Hudson’s feature for The Telegraph was published last month. After its London show, the Group of Seven exhibition will head to two other European locations in 2012: National Museum of Art, Architecture and Design, Oslo, Norway (Jan. 29 – May 13) and the Groninger Museum, Groningen, Netherlands (June 3/6 – Oct. 28).