CTC News

CTC in the news: Greg Klassen interview on Business News Network

CTC president and CEO (interim) discussed the latest trends affecting the Canadian tourism industry and the link between tourism and trade on Business Day AM program.

24 July 2014

Tourism fosters trade: that was the underlying theme of this week’s interview given by Greg Klassen, president and CEO of the Canadian Tourism Commission (CTC), on Business News Network (BNN).

Investing in international tourism marketing supports the federal government’s agenda for economic growth, said Mr. Klassen in his discussion with BNN’s Frances Horodelski. Travel can stimulate trade in services and goods not directly related to tourism, such as education, technology and financial services.

A country’s reputation is its international calling card; in Canada’s case it’s also an economic trump card. The most recent RepTrak™ report from the Reputation Institute placed Canada No. 1 for the third year in succession, giving our country a competitive edge in attracting tourists, talent and investment from around the world.

Mr. Klassen gave a broad overview of the Canadian tourism industry, including the increasing value of the youth tourism sector to Canada. The sector is growing rapidly and provides both high revenue and support to smaller local businesses through diversification.

In case you missed it, here’s another chance to watch the interview in full.


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Hi Raymond - Whitehorse, Dawson City, Fort McMurray and Fort Simpson all have tourist spots. You can see them as far south as the 49th in Saskatchewan in winter time, but there are not tours planned around those and it’s really just luck.

Understand we can see aurora at yellow knife during winter. Is there any other cities that provide similar facilities to the tourist to enjoy the northern lights.

Hi Barbara
Thanks for your enquiry. We suggest you contact Tourism Manitoba (http://www.travelmanitoba.com/trip-essentials/contact-us/) or Tourism Winnipeg (info [at] tourismwinnipeg [dot] com) for detailed information.

best, Mat

I would like tourist information going from North Dakota entering Canada on I-29 into Winnipeg then going west to Regina and enter the USA on highway 6 to Regway, Montana. I would like to have travel information and map information and things to see from Winnipeg to Regina. Thank you for your help in this matter.
Barbara Christy, 505 Court St., Gibbon, NE 68840. We both have passports.