CTC News

Greg Klassen to bid farewell to CTC on February 13, 2015

Senior leader looks back on memorable milestones of 13-year career at Canada’s national tourism marketer.

20 November 2014

After 13 years of senior management leadership at the Canadian Tourism Commission (CTC), most recently serving as interim President and CEO, Greg Klassen today announced that he will be leaving the CTC effective Feb. 13, 2015.

The Chair of the CTC Board of Directors, Steve Allan, reflected on Greg’s accomplishments over 13 years and in particular thanked Greg for his expert leadership this past year.  “Since its move to Vancouver nine years ago, Greg has played a leading role in helping the CTC win countless marketing awards making Canada one of the world’s leading tourism brands and in solidifying Canada’s reputation as the most recommended destination in the world to visit,” said Mr. Allan.  “As we approach year-end, we see strong evidence of an exceptional year for the organization and our industry. Greg has been central to all this success.  We are saddened to see him go but he is leaving on a high note indeed.”

Mr. Klassen is confident that David Goldstein’s leadership will remain dedicated to continued strong results and support for Canada’s tourism industry and will carry this momentum forward into the future.  It has been an outstanding year of performance for the CTC with an almost 10.5% increase in visitation from the CTC’s 11 markets—with five of those markets performing at peak levels.

“As I reflect on my time at CTC, we’ve built a team that developed Canada’s tourism brand, leveraged the 2010 Olympic Games, rolled out an award-winning domestic travel campaign in Locals Know and won Marketer of the Year for our social-media innovation. These will remain my proudest accomplishments. It’s been a privilege to serve with such a team of professionals. What an amazing journey it’s been.”

Mr. Klassen resumes his position of Senior Vice President, Marketing Strategy and Communications Dec. 1 and will be supporting the incoming President and CEO, David Goldstein, throughout transition. Jon Mamela, currently CMO and Rupert Peters, VP International will remain in their interim roles until further notice.

An executive search for a Senior Vice President, Marketing will commence immediately. 

Mr. Goldstein joins Mr. Allan in thanking Greg for his dedicated service to the CTC and Canada’s tourism industry and wishes him the very best.


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Sad news for the CTC. All the best and every success Greg! It was great working with you for a few years. Kyle

Congratulations to you Greg on your accomplishments and leadership at the Canadian Tourism Commission. We are all in a better place due to your efforts and contributions. It was a pleasure working with you and the CTC team on leveraging the 2010 Olympic and Paralympic Winter Games. Raymond Chan


Congratulations on your achievements at the CTC over the past 13 years. It has been a pleasure working with you. All the best in your future endeavors.

Best Regards,
David Lynn
President & CEO
Canada West Ski Areas Association

Thank you Greg for your contribution. Thank for being the first CTC speaker at the Garden Tourism Conference. We wish the best in your new projects.
Michel Gauthier

Greg, Your sincerety with hard work ethics have brought high laurels to the CTC during the past 13 years.
I wish you a great success in the coming years.

Bhagwant S. Parmar
Brock Hotels

Sad to see Greg go, I am sure the Tourism Industry hasn't heard the last from him yet.