Inspirational content from across the country was the name of the game at CTC’s top annual media conference.
Everyone loves a good story. GoMedia Canada Marketplace is the place to be for international media each year to learn about fantastic tourism experiences that will stir their readers’ imaginations.
The Canadian tourism industry delivered that compelling content in spades this year at the Canadian Tourism Commission (CTC)’s premier travel-media conference in Winnipeg, MB. Full- and half-day media tours of the city set the tone before the marketplace, including trips to the Manitoba Legislative Building and its Hermetic Code Tour (a Canadian Signature Experience), St. Boniface (the largest francophone community west of the Great Lakes) and the city’s top restaurants and spas. There were also 21 pre-and post-marketplace FAM trips across Canada to paint the bigger picture.
Media attendees—110 bloggers, broadcasters, editors, photographers and writers—flocked from far and wide across CTC’s key international markets to the Delta Winnipeg Hotel. They were joined there for four days of idea-sharing and networking by a 126-strong contingent from the Canadian tourism industry, ranging from destinations and hotels to members of the Canadian Signature Experiences program.
Those industry reps also enjoyed a solid morning of professional development before the curtain rose on the marketplace itself. Part one encompassed a series of round-table markets updates from CTC’s in-market media-relations experts, along with a beginner’s guide to GoMedia for newbie attendees. Part two was a panel discussion that covered innovative social-media campaigns, the impact of Canada’s new anti-spam legislation on engaging with consumers and media alike and tips on digital media engagement. The panel was led by Emmanuelle Legult, Tourisme Montréal vice-president, Marketing, Robert Gabor, QC, from Aikins Law and Rich Beatty, Travel + Leisure executive editor.
Suitably primed, GoMedia’s four marketplace sessions of one-to-one appointments had a buzz about them as industry and media put their heads together. Relaxed networking also played its part, with an evening event at Assiniboine Park Conservancy showing off one of North America’s leading parks. Attendees also had special privileges: dinner and tours around the new Canadian Museum for Human Rights, which will open its doors to the public Sept. 20. The timetable was completed by the 11th iteration of the GoMedia Canada Marketplace Awards luncheon.
Four leading travel journalists—Mark Sissons, Christina Pfeiffer, Ole Helmhausen and Jim Byers—also took part in a special Google+ Hangout on Air from inside the Canadian Museum for Human Rights, the first new national museum to open since 1967.
“GoMedia’s core strength is its ability to get compelling new stories and experiences into the hands of influential journalists, broadcasters and bloggers,” says Ernst Flach, CTC executive director, Global Communications. “Canada is one of the world’s most recommended destinations and the stories that media produce inspire international travellers to pack their bags and visit our great country.”