Master travel storytellers in print, blogs, photos and videos take a deserved bow alongside PR excellence.
Cue drum roll: the Canadian Tourism Commission (CTC) has wrapped up the 10th anniversary of its premier annual media event in fine style. The GoMedia Canada Marketplace Awards dinner took place Sept. 11 at the Confederation Centre of the Arts, Charlottetown, PEI.
The dinner, cohosted by Tourism Winnipeg and Travel Manitoba in readiness for next year’s GoMedia, had a James Bond theme. Actors dressed as famous characters from the Bond movies mingled with the crowd, while the menu featured Octopussy salad, Thunderball chicken and You Only Live Twice cheesecake.
Put the martinis to one side: here are this year’s perfect 10:
1) Print & Online (Canadian media)
Alyssa Schwartz, Review Magazine
“Will work for food”
This passionate but economically written piece captured judge Jian Ghomeshi’s imagination. “A simple account of the sheer power of local food and the significance of place,” noted Ghomeshi. “Her story made my mouth water for oysters and my heart yearn for Tofino. It also serves as a reminder that tourism can be about a culinary adventure that is not just ordering off a menu at every stop.”
5) Photography (Canadian and international media)
Darryl Leniuk, The Globe & Mail
“Discover Gros Morne National Park’s hidden grandeur”
6) Online Video (Canadian and international media)
Robin Esrock, Matador Network
“The Calgary Stampede”
The dynamic and exciting profile of the Calgary Stampede and the city of Calgary, AB, was a surefire winner for judge Jennifer Bell. “I was drawn to the wealth of arts and culture that the city has to offer—and of course bull riding, beer drinking and country music,” Bell noted. “Robin Esrock and the Matador Network brilliantly showcased one of the true jewels in Canada's tourism crown.
7) Broadcast TV (Canadian and international media)
Karl Teuschl, ARD
“Im Regenwald des Geisterbären” (In the Rainforest of the Spirit Bear)
8) Online Media Centre Award
Destination British Columbia
9) GoMedia GoGetter Award for PR Excellence
Michelle Revuelta, director, Media Relations, Tourism Toronto
10) Keep Exploring Award of Excellence (Canadian and international media)