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CTC’s show channels the power of storytelling.

This year’s GoMedia Canada Marketplace had a record number of international media to capture the essence of Canada’s North.

05 July 2012
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The Canadian Tourism Commission (CTC)’s annual leading travel-media conference took place in Canada’s North for the first time in Whitehorse, YT. Invite-only, GoMedia Canada Marketplaceis one of the most sought-after media events in Canada.

There was a wide variety of media peeps north of the 60th parallel May 27-31 at the ninth iteration of GoMedia, with writers, broadcasters, bloggers and editors all rubbing shoulders for speed-dating-style pre-scheduled appointments with the Canadian travel industry. International media from CTC’s key international markets had an excellent representation (70 out of 121), meeting 144 Canadian tourism industry reps.

It was a marketplace with a difference, this time based in a small community and bathed in the midnight sun.

“The unprecedented hospitality and the connections media reps made with volunteers and locals were conducive to amazing storytelling,” says Elyse Mailhot, CTC Travel Media Officer. “I had journalists reporting service and helpfulness above and beyond anything they had encountered before—and these are people who travel extensively.”

Professional development sessions kick-started the marketplace. After an industry briefing from CTC’s Global Communications team, a super-bloggers panel offered wit and wisdom from life on the road. Industry delegates also took part in a series of round-table hot topics sessions to exchange ideas and learn from experts.

Other events allowed for more relaxed (and fun) networking. Some of the highlights included a working lunch where attendees had to test their strength against gold prospectors, while being regaled with tales of the Klondike Gold Rushand the Can Can girls; a Pan North evening reception featuring throat singing, fiddling and comedy; the GoMedia Awards dinner, with lobsters aplenty; and a keynote address by Cory Trépanier, artist and filmmaker, who shared his passion for the Arctic.

 

 

Tourism Yukon co-hosted GoMedia 2012 with CTC, while Tourism British Columbia, Air North, Parks Canada and the City of Whitehorse were primary sponsors. 

Looking ahead to 2013, GoMedia Canada Marketplace travels to Atlantic Canada for the first time. Make time in your diaries for Charlottetown, PEI, Sept. 8-12. More details to come via CTC’s Media Centre or @DestinationCAN.

 

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