CTC News

Fingers on the keyboards: time to apply for 2012 GoMedia Awards.

CTC’s leading international media event adds new category for PR pros to roster of awards for local and international storytelling.

16 February 2012

The Canadian Tourism Commission (CTC) is back on the hunt for outstanding travel stories. One of the highlights of each year’s GoMedia Canada Marketplace—CTC’s premier get-together for local and international media alongside Canadian industry reps—is the GoMedia awards, which venerate travel journalism excellence from around the world.

This year’s GoMedia will take place north of the 60th parallel for the first time, in Whitehorse, YK, May 27-31, with the Kwanlin Dün Cultural Centre acting as the venue. There are six awards to be won in 2012, but get those applications in; the closing date for applications is March 30.

  • Top Canadian Travel Story Award (Canadian submissions): open to all Canadian journalists who produced travel stories about Canada after taking part in GoMedia in ’09. ’10 or ’11. Judges will look for the overall quality and impact of story as well as how it inspired readers to think of Canada as a travel destination.
  • Best Travel Blog Award (Canadian and international submissions): All languages now accepted for this category. Work must be produced by individuals or a group as opposed to corporations. Judges will also gauge comment activity, traffic and interactivity. 
  • Top Canadian Travel Story Award (International submissions, print or online): open to international journalists (from Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the US) who took part in GoMedia trips in ’09, ’10 or ’11. Judges will look for the overall quality and impact of story as well as how it inspired readers to think of Canada as a travel destination. 
  • Top Canadian Travel Story Award (International submissions, broadcast):  open to international journalists (as above) who have published non-fiction travel-inspired work (radio, video/film transferred to script). Judges will assess how the work inspired listeners and viewers to put Canada on their travel wish lists.
  • Online Media Centre Award (Industry submissions): open to Canadian tourism partners, including convention centres, visitor bureaus, media-relations reps, PR firms, hotels and other tourism sectors. Usability, innovation, design, overall content and visuals are the benchmarks for this category.
  • GoMedia GoGetter Award for PR Excellence: new for 2012, journalists can nominate a Canadian PR rep who provided excellent service in 2010 or 2011. Examples should show how the rep went the extra mile for matters such as trip logistics and how an exceptional travel story was the end product.

The ninth iteration of GoMedia promises to be the most dynamic yet, with professional development sessions to work the grey matter, media and industry panels plus more networking than you could shake a stick at.

There’s still time for our Canadian tourism-industry friends to register, but don’t hang around: the final deadline is March 23.


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