Top storytelling, in blogs, broadcast and mainstream media, takes centre stage at CTC’s annual GoMedia Canada Marketplace in Edmonton, AB.
21 September 2011
Part of the art of travel is sharing your experiences with others and inspiring them to follow in your footsteps. The GoMedia Canada Marketplace awards highlight masters of this art; the special luncheon is always high up attendees’ must-do lists at the Canadian Tourism Commission(CTC)’s top-notch annual media event on home soil.
There were five winners for the 2011 iteration at the Shaw Conference Centre in Edmonton, AB. Cue drum roll…
Lucy Hyslop claimed the Top Canadian Travel Story award, judged by Kamal Al-Solaylee, Undergraduate Program Director at the School of Journalism, Ryerson University, ON. The standard of entries was very high, but Hyslop’s was top of the heap. Al-Solyalee praised in particular her “grace, good old-fashioned Canadian self-deprecation and an equal love for words and actions. There’s much talk and drum beating about asserting Canadian sovereignty over the Arctic. Hyslop does a better job of making that terrain ours by draping it in a gorgeous Canadian travel story.”
International broadcasters had their chance to shine with a new award for 2011. “Travel Salad Travel Documentary” from Asahi Broadcasting in Japan was the deserving winner of the Top Canadian Travel Story/International Broadcast award. Bridget Ryan, host of CityTV’s Breakfast TV show, had the tricky task of picking the winner and was truly taken with this doc. “The incredible aurora borealis was captured like I've never quite seen before and the squeals of delight from Ms. [Aiko] Sato were only to be matched by my own watching and hoping to someday experience the beauty of this country,” Ryan wrote in her citation. “Great interaction, beautifully shot and a totally engaging host who truly seemed to enjoy every second of her trip. Bravo.”
Scott Anderson, Canada.com’s senior vice-president Digital Content Strategy and managing director, judged entries for the Online Media Centre award. He picked Tourism Saskatchewan’s work, “an elegant and informative destination perfectly suited to the needs of media professionals.” Anderson also noted: “The staff … is welcoming and highly engaged with social media, and the integration of Twitter, Facebook and YouTube within the site is excellent. Saskatchewan is lucky to have such an effective online ambassador.”
Kevin Siu, executive editor, Features, Digital Globe and Mail, had a lot of reading to do before nominating the winner for the Best Travel Blog award. Julie Ovenell-Carter’s WhyGo Canada took No. 1 spot this year, with Siu especially delighted with her take on Vancouver, BC: “Her crisp, informative posts about her city’s neighbourhoods and sights are sprinkled with practical advice, historical tidbits and an insider’s perspective on how to really enjoy the city.”
Last, and by no means least, the Top Canadian Travel Story—International award. Marty McLennan took the honours for his article chronicling his trip to see the polar bears in Churchill, MB, for Travesias Magazine in Mexico. Bridget Ryan also judged these entries, noting: “It was brilliantly descriptive and I found my own heart beating when the encounter took place. I also got a sense of the people, the place, the traditions and most important, this article has deepened my desire to want to travel there.”