CTC News

Global travel demand for Canada holds firm.

Despite major natural disasters and spiking oil prices optimism is taking hold, finds CTC’s latest Tourism Intelligence Bulletin.

15 June 2011

There’s a greater feel-good factor around Canadian tourism, especially around North America. The latest Travel Intentions Survey by the Canadian Tourism Research Institute shows more Canadians ready to travel this summer compared with 2010. That finding is reinforced by optimism in the US: the latest travelhorizons survey put out by the US Travel Association and Ypartnership has its traveller sentiment index in Q1 2011 at its highest point since April ’07.

All this—and more— is in the May 2011 issue of the Canadian Tourism Commission (CTC)’s Tourism Intelligence Bulletin, a major piece of the global research jigsaw for the tourism industry. This latest 36-page report draws on tourism intelligence gathering from February, March and early April 2011. 

Some other bulletin key facts n’ figures:

  • Confidence is returning to the US business sector. According to the Global Business Travel Association (GBTA), American firms are expected to increase their travel spending this year, albeit not yet to pre-recession levels.

  • The spreading political unrest in North Africa, coupled with increased global demand, has sent global oil prices spiralling up. As a consequence, the International Air Transport Association (IATA) has downgraded its estimate of 2011 airline industry profits to $8.6 billion.

  • The mood isn’t so upbeat in the UK. Thomas Cook and TUI, two large tour operators, downgraded their market outlook after a sluggish winter and pointed the finger at weak consumer sentiment.

  • Elsewhere in Europe, the appetite for travel in Germany remains undiminished. A strong economy means this market has withstood the effects of the Japanese earthquake and the unrest in North Africa better than most.

  • Money is making the travel world go round in South Korea: the Bank of Korea reported in April that South Korean overseas spending hit a record high in 2010.

  • The sky’s the limit for the China travel market. A new report from the Boston Consulting Group (BCG) anticipates rapid growth over the next 10 years, with China becoming the third biggest source of foreign tourists to North America behind the UK and Japan.

  • Australians must have itchy feet. Overseas travel intentions Down Under hit a new high in Jan. ’11, according to stats from Roy Morgan Research that showed a record number of Aussies planning to travel abroad over the next 12 months, fuelled by a powerful Aussie dollar.


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