CTC News

Australians took a shine to long-haul travel in 2010.

Steady economic growth fuelled improved perception of Canada, says latest CTC Global Tourism Watch report.

08 February 2011
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While most of the world struggled to emerge from the recessionary fog, Australia carried on unperturbed, posting regular economic growth in 2010.

While most of the world struggled to emerge from the recessionary fog, Australia carried on unperturbed, posting regular economic growth in 2010. That fiscal power led to an increased appetite for long-haul travel, including to Canada, reports the latest Global Tourism Watch (GTW) summary for the Canadian Tourism Commission (CTC).

Some other key takeaways:

  • The Aussie dollar packed a punch like an enraged kangaroo in 2010. It appreciated against the loonie 14% in Q1, then 3% more in Q2 and Q3 respectively.

  • That currency valuation made Canada a much more popular and affordable destination.

  • Although it’s one of the smaller GTW markets, there was a six-point rise on ’09 in the number of Aussies (26%) who have an immediate interest in heading our way in the next two years for a trip of four or more nights.

  • British Columbia (91%) claimed top spot in the Australian future destination hit parade, followed by Ontario (82%) and Alberta (58%).

  • Special events played a big part in boosting Canada’s appeal to Australians in 2010. Case in point? Step forward, the 2010 Winter Games in Vancouver and Whistler, BC

  • Australians love to sink their teeth into local lifestyles, cultural attractions and local flavours when abroad. However, seeing beautiful scenery was the No. 1 draw in 2010.

  • Australians much prefer to travel independently, with 66% choosing that option over those who favour guided tours (37%).

Harris/Decima Research conducts the Global Tourism Watch survey for CTC. The company asks thousands of participants aged 18 and over from around the world for their views on Canada and CTC’s “Canada. Keep Exploring” tourism brand. The 2010 reports look to identify shifts in each market since 2007.

Read the Global Tourism Watch Australia 2010 summary report.

 

 

 

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