The country is still rebuilding after the impact of the earthquake, tsunami and second recession, according to CTC’s latest Global Tourism Watch report.
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Japan suffered a devastating triple whammy in 2011. The March Tōhuku earthquake and tsunami, followed by a second quake-induced recession, would have left a lesser market on its knees. Yet the key long-haul travel indicators stayed stable in 2011, a remarkable achievement under the circumstances says the freshly-minted Global Tourism Watch (GTW) Japan 2011 summary report from the Research department of the Canadian Tourism Commission (CTC).
Still, jittery Japanese consumers have retreated into self-restraint mode. Rising public debt, a yen soaring into the stratosphere and a decelerating world economy has sent confidence spiralling downwards and dried up spending.
Some other key insights:
Harris/Decima Research conducts the Global Tourism Watchsurvey for CTC. The company asks thousands of participants aged 18 and over from around the world for their views on Canada and CTC’s “Canada. Keep Exploring” tourism brand. The 2011 reports look to identify shifts in each market since 2007.