CTC News

Indian consumers deepened their passion for long-haul travel in 2011.

Rising incomes, destination options aplenty and a taste for shopping made this emerging market a hotbed of tourism, says CTC’s latest Global Tourism Watch report.

25 June 2012

Meet the latest globetrotters (sorry, basketball fans, not they’re not from Harlem). Affluent Indian consumers fell in love with long-haul travel in 2011, says the Global Tourism Watch (GTW) India 2011 summary report, link to come when published just published by the Research department of the Canadian Tourism Commission (CTC).

Higher disposable incomes, more affordable travel options, more westernized lifestyles and a penchant for serious shopping stirred this emerging travel market into action. Indian travellers are now among the world’s biggest spenders, they stay for long periods of time, travel in large groups and love their luxury goods like never before.

Some key stats:

  • Despite renewed economic uncertainty in 2011, overall outbound travel from India grew 10% in 2011. Canada itself saw a 9.1% year-on-year bump in visitors from India in 2011.
  • Affluent Indian travellers are untroubled by the rupee potentially suffering from the Eurozone crisis in 2012 and putting pressure on the long-haul market.
  • Indian consumers have a passion for long-haul travel. It’s a relatively recent phenomenon, and more affluent Indians see it as a status symbol, which brings bragging rights and boosts their personal sense of achievements.
  • Indian travellers remain novices on the path-to-purchase cycle: with more than 60% of consumers ignorant of anything Canada-related or interested in visiting, awareness needs building in this market.
  • Ontario (86%) scores big for Indian travellers likely to visit or considering a trip to Canada over the next two years. British Columbia (59%) is hanging to its coattails, with Quebec (27%) and Alberta (24%) receding into the distance.
  • Seeing beautiful scenery is the No. 1 vacation activity on Indian lists, with national parks and observing wildlife in natural habitats also in a nature-product heavy top five.
  • City activities feature strongly on the itineraries of well-off young professional Indian itineraries, especially sightseeing and shopping.
  • Television travel shows are the primary source of Canada info for Indian consumers. However, television advertising also plays an important role while newspaper articles have greater resonance here than in any other of CTC’s key international markets.

Harris/Decima Research conducts the Global Tourism Watchsurvey for CTC. The company asks thousands of participants aged 18 and over from around the world for their views on Canada and CTC’s “Canada. Keep Exploringtourism brand. The 2011 reports look to identify shifts in each market since 2007. The survey was carried out in six major urban centres: Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai.

Read the Global Tourism Watch India 2011 summary report.


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