Sophisticated affluent travellers set their sights on distant horizons, finds CTC’s latest Global Tourism Watch report.
Fluctuating consumer sentiments and a vacillating economy filled the frame on China during early 2011. According to the latest Global Tourism Watch (GTW) China 2011 summary report from the Research department of the Canadian Tourism Commission (CTC), runaway inflation spiked energy, food and housing costs, putting a real dampener on consumer confidence.
The rising cost of living caused many less well-off Chinese consumers to postpone long-haul travel plans, resulting in an increasingly wealthy and sophisticated travelling population. Those up-market travellers are taking more trips and venturing further afield. Good news for the Canada market; but that appetite for excitement is also drawing Chinese travellers to newer destinations such as Dubai and Tunisia.
Some other facts and figures:
Harris/Decima Research conducts the Global Tourism Watchsurvey for CTC. The company asks thousands of participants aged 18 and over from around the world for their views on Canada and CTC’s Canada. Keep Exploring tourism brand. The 2011 reports look to identify shifts in each market since 2007. This survey was restricted to the cities where Canada is permitted to market under the ADS agreement: Beijing, Shanghai, Guangzhou and Shenzhen.