CTC News

Canada goes à la carte for German media in 2014.

CTC events in Munich, Berlin and Hamburg showcase the rich story opportunities across the country.

18 December 2013
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The Germany office of the Canadian Tourism Commission (CTC) served up a treat for German media in November. Three special events for 123 journalists in Munich, Berlin and Hamburg helped put Canadian experiences on 2014 editorial calendars.

CTC and Canadian industry partners highlighted the major media news and projects for the coming year at these events. There are some big ones coming, including the 60th anniversary of the Carnaval de Québec, the 150-year celebrations in Prince Edward Island of the Charlottetown Conference, GoMedia Canada Marketplace in Winnipeg, MB, and the build-up the FIFA Women’s World Cup for 2015.

Helping build the flavour of Canada, attendees enjoyed food and wine from across the country in a four-course dinner, such as marinated bison in root beer vinaigrette, lobster bisque, Yukon salmon and maple mousse with fruit coulis. Special guest at the events was the Calgary Stampede’s Indian Princess, who proved a magnet for interviews.

Partners delivered their news to the media in two forms: first via a five-minute presentation, then by taking rotating spots on the dinner tables for more relaxed individual networking opportunities.

Canadian industry partners for the events were Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Newfoundland and Labrador, Tourism Prince Edward Island, Tourism New Brunswick, Tourism Nova Scotia, Tourism Northwest Territories, Tourism Yukon, Tourism Saskatchewan, Travel Alberta, Travel Manitoba and Calgary Stampede.

  • CTC-Germany has been in a festive mood this month, using an Advent calendar on Reisen Exclusiv to introduce the Canada tourism brand to a German audience. Each daily window offers users the chance to win a prize, such as artisan maple syrup or a lobster from Nova Scotia, and an article that focuses on the product and where it came from in Canada. The grand prize is up for grabs on December 24: a seven-day trip for two. Happy holidays!

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